Fractional Video Director

Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.

Mission of the Role

We’re looking for a fractional Video Director to own our video program from strategy through production to quality.

Video has become one of our fastest-growing services. We have more than 100 videos in production across clients right now. Our current setup of agencies, freelancers and an overstretched producer isn’t scaling on quality or cost. You’ll fix that. That means sourcing the right partners, setting the quality bar, building the workflow, and standing behind the work with clients.

The work doesn’t look like a traditional brand shoot. Our videos are built to be found and cited. That means YouTube videos, social-friendly clips, expert interviews and explainers that answer the questions buyers ask AI. Clarity and usefulness matter more than production polish.

Location: Toronto area preferred, remote-friendly. Occasional travel to client meetings (Toronto, US).

Commitment: 15 to 20 hours/week, 6 to 12 month engagement.

What you'll do:

• Own video quality standards and the QA process across every video we ship, from script to final cut.
• Source, vet and manage video vendors and freelancers (editors, scriptwriters, creators). Hold them to quality, turnaround and cost.
• Build a repeatable production workflow, including in-house editing and scriptwriting where it beats outsourcing on quality or cost.
• Track cost per video and keep the program inside budget.
• Coach our creative producer and video strategists on production, feedback and client handling.
• Be the expert in the room with clients. Explain why a video is built for discovery, and push back on feedback that would hurt performance (talent choice, length, format).
• Test AI-assisted editing and scripting tools, and adopt the ones that hold up to our quality bar.

What you bring

• 10+ years in video or film production, including creative director or senior producer roles.
• Experience running video at volume across multiple vendors and freelancers.
• A working knowledge of YouTube: titles, hooks, retention, search and how videos get discovered.
• Confidence with clients. You can defend a creative call to a senior marketer and keep the relationship strong.
• A practical take on AI video tools. You know where they save time and where they fall short.
• Comfort working fractionally: async-first, decisive, and focused on the highest-leverage problems.

First 90 days

• A video QA checklist and review process used on every video before it ships.
• A vendor audit covering quality, cost per video and turnaround, with a recommendation for each vendor.
• A documented production workflow from brief to publish, including the in-house editing and scripting pilots.
• A cost-per-video baseline and target, agreed with leadership.

How we'll measure success

• Fewer revision rounds and faster turnaround from brief to publish.
• Cost per video at or under target.
• Video budget held as a percentage of revenue.
• Client satisfaction on video deliverables, and fewer escalations about video.

Position Details:

• Full-time (Monday to Friday, ~40 hours/week), Full Remote
• Target Location: Canada, USA
• Compensation: hourly rate $45-$65 depending on experience and location

Immediate benefits:

TECH BUDGET

We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.

100% REMOTE

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

ALL NATIONAL HOLIDAYS

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits after three months:

PAID TIME OFF

Two weeks minimum paid vacation days.

WELLNESS & FITNESS COVERAGE

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.

EDUCATION REIMBURSEMENT

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

COMPETITIVE MEDICAL & DENTAL BENEFITS

We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.

HOW TO APPLY:

As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.

Once completed, please follow this link to submit your application form for the position.