Director, Content Marketing

Title: Director, Content Marketing Location: USA - Philadelphia (dbt)

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.
Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Most of what gets written about AI and data is noise. This role decides what our story sounds like instead, and how a skeptical data engineer and a busy executive each find a reason to believe it.

As Director of Content Marketing, you will lead the team that tells that story: blogs, case studies, video, thought leadership, and social. You will work directly with our founders and senior leaders, and with the customers whose results make the story real. It's a hands-on leadership job. You will set the standard for the writing, edit the work yourself when it matters, and build a team that people outside the company want to read.

You will report to the VP of Corporate Marketing. This is a hybrid full-time position based out of our Oakland, Denver, New York, Austin or Philadelphia office, with two days per week in the office.

You will use AI tools, including Claude, in your own work, and you will expect your team to do the same, with people always owning the final word.

What You'll Do

• Own the content strategy for our AI story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar the team can run.
• Lead, hire, and coach a team of writers, editors, video producers, and social specialists, and set a high bar for quality and for plain, human writing.
• Turn customer results into stories people trust, working with customer advocacy on case studies, video, and quotes that stand up to scrutiny.
• Help founders and executives say what they think in their own voices, through long-form pieces, bylines, talks, and posts.
• Write for two audiences at once: executives who own the outcome, and practitioners such as data engineers and analytics engineers who live with the tools.
• Keep our voice consistent across the Fivetran and dbt communities, including the open source community that has strong opinions about us.
• Work closely with product marketing, PR, demand generation, brand, community, and sales enablement so content matches our messaging and supports the field.
• Run content as a program: briefs, workflow, deadlines, agencies and freelancers, and an annual budget.
• Measure what works, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and stop doing what doesn't.
• Set clear standards for how the team uses AI, so the work gets faster without getting generic.

Skills We're Looking For

• 10+ years of B2B content marketing experience, including 5+ years leading teams.
• A track record of building and running a content program at a scaled B2B software company, ideally in data, infrastructure, or developer tools.
• Strong judgment as an editor and an excellent writer, with a portfolio you can walk us through.
• Experience across formats, including long-form editorial, customer stories, video, and social.
• Comfort with technical subject matter and the credibility to earn trust from practitioners and executives alike.
• A data-driven approach, with experience tying content to pipeline and business outcomes.
• Experience working with executives and founders, and influencing partners across product marketing, PR, sales, and demand generation.
• Hands-on fluency with AI tools in content work, and clear views on where people must stay in charge.

Bonus Skills

• Experience at a data, AI, or open source company.
• Experience building content for a technical community or developer audience.
• Experience running executive thought leadership, speaking programs, or analyst-facing content.
• Experience building content operations and AI-assisted workflows.
• Experience producing podcasts, webinars, or event content.

#LI-JC1 #LI-Hybrid