Director of B2B Marketing

Description

Director, B2B Marketing

Overview

We are seeking a hands-on, results-driven Director of B2B Marketing to lead and execute strategies that drive merchant acquisition, retention, and loyalty. This role owns the full marketing funnel and partners closely with Sales, Operations, IT, and Data Science to deliver measurable business growth while leading and developing a high-performing marketing team.

Key Responsibilities

• Develop and execute B2B marketing strategies that drive awareness, lead generation, retention, and revenue growth.
• Lead demand generation and account-based marketing (ABM/ABX) initiatives.
• Partner with Sales to improve lead quality, pipeline growth, and conversion rates.
• Create and optimize multi-channel campaigns through data-driven testing and analytics.
• Improve the merchant experience through journey mapping, customer feedback, and cross-functional collaboration.
• Develop retention, loyalty, referral, and reactivation programs.
• Build sales enablement materials, merchant testimonials, and marketing assets.
• Manage strategic partnerships, trade publications, and tradeshow activities.
• Leverage marketing technology and data insights to optimize funnel performance and campaign effectiveness.
• Lead, mentor, and develop a high-performing marketing team.

Qualifications

• 6+ years of B2B marketing experience, including 3+ years in a leadership role.
• Proven success with demand generation, ABM/ABX, and full-funnel marketing strategies.
• Strong analytical, project management, and leadership skills.
• Experience with CRM systems, marketing automation, and analytics platforms.
• Excellent communication and cross-functional collaboration abilities.

Preferred Qualifications

• Experience in merchant acquisition, retention, and loyalty programs.
• Knowledge of customer experience (CX) and journey mapping.
• Experience with strategic partnerships, trade marketing, and tradeshow management.
• Strong understanding of data-driven marketing and funnel optimization.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a provider of technology-driven payment solutions serving cash- and credit-constrained consumers.

With more than 3,000 locations across the U.S. and Latin America, FirstCash offers retail merchandise, pawn lending services, and flexible financing solutions through its subsidiary, American First Finance (AFF). AFF partners with over 13,000 merchants nationwide to provide lease-to-own and retail financing options.

Employing approximately 20,000 team members, FirstCash is committed to serving customers through financial inclusion, innovation, and exceptional service.

Equal Opportunity Employer: FirstCash Holdings, Inc. is committed to providing equal employment opportunities and reasonable accommodations for qualified individuals with disabilities. For accommodation requests, please contact Human Resources at [email protected] or (800) 645-2611 ext. 1.

Important: Job duties may change based on business needs. Employment is subject to the company's arbitration agreement. By applying, candidates consent to receive communications from the FirstCash Talent Acquisition Team regarding current and future opportunities.

If post is in Oregon, the following statement must be added:

"Please note, should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes."