Assistant Vice President, Product Management - Hybrid

Are you looking for a position where you can make an impact by managing a financial institution’s product portfolio? If so, please read on, as this role is for you!

Who we are:

At First Commonwealth, we’re more than a credit union—we’re a financial partner built on purpose. We help our members, businesses, and communities thrive through personalized solutions, trusted guidance, and innovative digital tools that make banking simpler, more efficient, and meaningful.
Every day, we bring new ideas to life, create space for collaboration, and foster a culture where efficiency and innovation lead the way. Here, you’ll join a team of problem solvers, builders, and changemakers who believe in making a tangible difference—whether it’s helping a member buy their first home, empowering a small business to grow, or giving back through community partnerships.

Our mission is to empower the pursuit of financial happiness, and our vision is to become the most beloved financial partner in our communities. We live by our values of Honesty, Innovation, Generosity, Humility, Excellence, and Respect—and they guide everything we do, from how we serve our members to how we support one another. 
At First Commonwealth, innovation is encouraged, authenticity is celebrated, and growth is full of possibility. Whether you’re building new skills, shaping ideas, or advancing your career, you’ll find the support and opportunity to make it happen. 
We celebrate individuality and inclusion. Our members come from all walks of life, and so do our employees. First Commonwealth is proud to be an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by law.
What you will do: 

Lead First Commonwealth Federal Credit Union’s enterprise product portfolio and product operating model so that product and service decisions advance member financial resilience, sustainable growth, and long-term member value. Translate the credit union’s strategic plan into a disciplined portfolio, roadmap, and lifecycle that prioritize low-to-moderate income individuals, underserved communities, current members, businesses, and employer partners across physical, digital, and community channels. Apply four decision tests to products and services: strategic fit, economic strength, operational simplicity, and brand alignment. Owns discovery through sunset, aligns product design with service delivery, reduces member friction and unnecessary complexity, and balances contribution margin, cost-to-serve, risk, capacity, and member experience. 
Develop and maintain strong relationships with stakeholders across the credit union to ensure successful product launches and go-to-market strategies and deliver a best-in-class consumer experience. Demonstrate a strategic mindset, a passion for the credit union’s mission, the ability to exercise creative and analytical skills while balancing opportunities and meeting business needs and lead through collaboration to:
•    Translate First Commonwealth’s Strategy House and Strategy Diamond into an enterprise product strategy, portfolio architecture, and prioritize roadmap that advances financial resilience, exceptional member experience, efficiency and innovation, and sustainable growth.
•    Manage the integrated product and service portfolio across deposits, consumer and business lending, member value services, digital access, coaching and financial education, and risk and protection. Clarify each product’s role in membership growth, funding, earnings, retention, trust, and operating efficiency. Own the product operating model, including the product charter, decision rights, governance forums, intake and prioritization, lifecycle stages, product ownership, data standards, technology enablement, and cross-functional product teams. Require every material product decision to demonstrate strategic fit, economic strength, operational simplicity, and brand alignment. Document tradeoffs and make clear recommendations to proceed, pilot, defer, improve, or sunset. Own and drive the product lifecycle from design, development, go-to-market, internal support, and road mapping
•    Maintain a capacity-aware product roadmap. Limit concurrent material initiatives, evaluate cumulative operational impact, strengthen the foundation before expansion, and escalate work that would degrade service quality, efficiency, or delivery capacity. Develop, manage, and maintain the credit union’s loyalty/relationship banking program with a focus on deepening member relationships and engagement, and increasing the organization’s overall member value score
•    Partner with Finance to establish product-level economics, including contribution margin, revenue, funding value, cost-to-serve, adoption, utilization, risk, and the path to economies of scale. Compare business-case forecasts with actual results and lead remediation when performance is off plan.
•    Use member, market, competitive, operational, and behavioral insights to identify unmet needs, relationship drift, friction, and portfolio gaps. Prioritize solutions for low-to-moderate income individuals, underserved communities, current members, businesses, and employer partners. Design products and service delivery together. Define channel execution, disclosures, training, workflows, complaint handling, exception management, digital access, and service recovery so members receive a consistent experience across financial centers, digital channels, the contact center, and community partnerships. Build product and relationship strategies that increase member relevance and relationship depth, including direct deposit, multi-product relationships, proactive lifecycle engagement, digital usage, coaching, and financial education. Measure perceived value and operational friction, not only account openings or campaign response. Coordinate with training department to provide product and service details, sales tactics, and target market information to create product guides.
To succeed in this role, you will have:

•    Bachelor’s degree in business, finance, marketing, information technology, product management, or a related field, or an equivalent combination of education and relevant experience. 
•    At least 5 years of progressive experience in product management, portfolio strategy, digital product, service design, or a closely related discipline, including at least 3 years in financial services.
•    Demonstrated ownership of business cases, product roadmaps, cross-functional delivery, launch readiness, performance monitoring, and lifecycle optimization or sunset decisions. 
•    Experience using financial, member, operational, and market data to make product investment and prioritization decisions. 
Preference will be given to those who have:

•    Master’s degree in business, finance, marketing, product management, information systems, or a related field. 
•    Experience in a credit union or community financial institution serving low-to-moderate income or underserved communities. 
•    Experience with core banking, digital banking, lending, CRM, analytics, and workflow platforms. Examples may include Symitar/Episys, Q2, MeridianLink/LoansPQ, CRM platforms, ThoughtSpot, and automation tools. 
•    Relevant credentials such as Pragmatic Institute, Product School, AIPMM Certified Product Manager, PMP, Certified Scrum Product Owner, or Certified ScrumMaster. 
•    Experience with financial coaching, community partnerships, grant-supported programs, or product and service delivery models that improve financial resilience.