Copywriter

Title: Copywriter Location: London

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to inclusion and fairness

We believe everyone should have a fair opportunity to contribute, succeed, and reach their full potential. That means ensuring everyone is heard, respected, and valued, while identifying and removing barriers that may get in the way. Our commitment is to be an employer role model, grounded in inclusion and fairness for all.

We want every application to receive fair and thoughtful consideration; therefore, all applications are reviewed by a member of our recruitment team, not by AI.

The role

We are looking for a dedicated and versatile Copywriter to join the Financial Times' Brand and Partnerships team, creating compelling, creative and persuasive marketing copy that brings the FT brand to life across a wide range of channels and audiences.

Reporting to the Senior Marketing Copywriter, you will work closely with colleagues across global communications, commercial marketing, design, creative and editorial teams to deliver impactful campaigns and messaging that strengthen the FT's reputation and encourage audiences to engage with our journalism.

From conceptual advertising campaigns, podcast and video scripts to digital ads, direct response emails, event marketing, speeches, white papers and social media, you'll have the opportunity to work on a diverse range of creative projects. You'll also help promote the FT's brand platform to both internal and external audiences, ensuring our distinctive tone of voice is reflected consistently in everything we do.

This is an opportunity to join a fast-paced, collaborative and ambitious team at the heart of a global news organisation. We're looking for someone who combines exceptional writing skills with critical thinking, creative flair and a genuine passion for news, brands and digital media.

Key responsibilities

• Create high-quality, engaging and persuasive copy for a wide range of marketing campaigns, channels and audiences, including both B2B and B2C communications.

• Work collaboratively with the Senior Marketing Copywriter, brand and creative teams, external agencies and internal collaborators to develop compelling creative concepts and messaging.

• Champion and protect the FT's brand identity and tone of voice, ensuring consistent and impactful communications that strengthen our reputation as a trusted source of global journalism.

• Write and adapt copy across multiple formats, including conceptual advertising, digital campaigns, emails, social media, podcast and video scripts, speeches, events and longer-form content.

• Manage copywriting briefs from across the business, identifying the right approach for each audience and channel while balancing multiple projects and deadlines.

• Review, edit and refine AI-generated copy, applying creative judgement to ensure accuracy, quality, originality and alignment with the FT's brand standards.

• Ensure messaging is consistent, complementary and aligned with FT brand guidelines across all marketing activities.

• Support the wider brand, marketing and business teams in developing communications that build awareness, encourage engagement and attract new subscribers.

Required skills and experience

• A qualification in English, marketing, advertising, journalism or a related field.

• At least two years' professional copywriting experience in advertising, marketing, media or a related field.

• Exceptional writing skills, with demonstrable experience creating engaging and effective copy across a variety of channels, including print, digital, audio and speeches.

• Experience writing for both consumer and business audiences, with the ability to adapt tone, style and messaging to suit different needs.

• Strong creative and conceptual thinking, with the ability to interpret and challenge briefs and translate ideas into compelling copy.

• Experience collaborating with designers, planners, product and technology teams to deliver effective creative communications.

• Proficiency in using AI tools, alongside strong editorial judgement and the ability to review, edit and rewrite AI-generated content.

• Excellent organisational skills, attention to detail and the ability to handle priorities and work in a timely manner.

• Experience working with senior collaborators and building effective relationships across teams.

• A strong interest in journalism, current affairs, communications and digital media.

• A proactive, adaptable and collaborative approach, with the confidence to work across different teams and levels of seniority.

• Sound strategic judgement, creative curiosity and a commitment to producing consistently high-quality work, whether for a digital banner or a major brand campaign.

Desirable

• Experience developing creative concepts for integrated, multi-channel marketing campaigns.

• Experience creating copy for brand platforms and maintaining a consistent tone of voice across different audiences and formats.

• A passion for brand storytelling and an understanding of how creative communications can build reputation, engagement and loyalty.

What's in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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