Media Buyer

We are looking for a Media Buyer to build and develop an in-house paid acquisition function for a licensed iGaming product focused on South Africa. You will become the first dedicated in-house buyer and take full ownership of campaign launch, optimization, funnel development, creative testing, and traffic profitability. Responsibilities: Launch and scale traffic through Google PPC and Facebook Ads Test and develop new acquisition funnels Work with creatives: generate hypotheses, prepare briefs, test and scale winning approaches Analyze campaign performance, CR, CPA, ROI, and traffic quality Build acquisition funnels from launch to retention together with Product and CRM teams Manage an initial budget of up to $30K per month, with further scaling based on profitability Prepare regular performance reports and recommendations Requirements: 2+ years of hands-on media buying experience Strong practical experience with Google Ads Experience with Facebook Ads Ability to explain campaign structure, targeting, keywords, funnels, and optimization logic Strong analytical skills and understanding of traffic monetization Experience with Tier 3 GEOs is preferred; Tier 1–2 experience is also considered Russian or Ukrainian fluency English sufficient for working with international platforms and partners Nice to have: Bing Ads experience iGaming, betting, fintech, or other competitive verticals Experience with licensed/white products We offer: Fully remote work European working hours High ownership and autonomy Licensed product and white advertising accounts Direct access to Google support Fixed salary + performance-based bonus Opportunity to build the buying function from scratch and scale budgets based on ROI