Director of Engineering, Advertiser Experience

Fetch | Advertising Technology

1h 53m ago

Remote In-Country

Full Time

Lead

United States of America

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Meet Fetch Engineering

At Fetch, engineering is driven by curiosity, ownership, and a bias toward action. We operate in complex problem spaces where the right answer is not always clear, and success depends on adaptability, critical thinking, and informed decision-making. Our engineers are comfortable navigating ambiguity, understanding tradeoffs, gathering context, and turning uncertainty into progress while maintaining high technical standards.

Engineers at Fetch take pride in building reliable, scalable systems that serve millions of users. You will contribute directly to the codebase, collaborate closely with cross-functional partners, and help shape best practices that elevate the quality of our work. We foster a culture of mentorship and collaboration, where engineers grow by learning from one another and holding a high bar for quality, reliability, and impact.

About the Role:

Fetch is seeking a Director of Engineering to lead the Advertiser Experience collective within Ad Platform. You will lead the engineering teams building tools for advertisers, Sales, and Ad Operations (AdOps), with responsibility for technical strategy, delivery, and team effectiveness across the domain.

A central focus of this role is building the next generation of Fetch Ad Manager (FAM) to support objective-based buying across advertiser segments and both self-service and managed workflows. You will guide the transition from existing tooling to FAM, creating a cohesive advertiser experience while maintaining the workflows advertisers and commercial teams depend on.

Working closely with Product, Design, Sales, and Go-to-Market (GTM) partners, you will turn evolving business needs into clear technical direction, measurable outcomes, and achievable plans. You will develop engineering leaders and establish the architecture, ownership, and engineering standards needed to support the platform over time.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

Own engineering strategy and outcomes for Advertiser Experience. Set technical direction and partner with Product and Design on priorities, sequencing, and measures of success across product adoption, workflow effectiveness, technical quality, and delivery.
Lead the next generation of FAM. Guide the systems and experiences that connect advertiser objectives to campaign planning, creation, budget management, and reporting across self-service and managed workflows.
Lead the transition from existing tooling to FAM. Determine which capabilities to consolidate, rebuild, integrate, or retire. Establish a phased migration that supports adoption, preserves essential workflows, and reduces duplicated systems and operational complexity.
Establish technical coherence across the domain. Guide architecture across applications, APIs, services, and data flows. Set shared expectations for reliability, scalability, security, and maintainability, balancing near-term delivery with long-term system health.
Align technical and commercial partners. Work with Sales, GTM, AdOps, Product, and Design to understand needs, resolve competing priorities, and agree on rollout and operational changes. Partner with adjacent Ad Platform teams on dependencies, ownership, and architectural decisions.
Develop engineering leaders and teams. Hire and coach technical leads, and engineers. Set clear expectations, provide actionable feedback, address performance gaps, and build leadership capability and career growth across the collective.
Improve engineering effectiveness. Establish clear ownership and consistent planning and delivery practices. Address systemic bottlenecks, communicate progress and risks, and hold teams accountable for technical quality and outcomes.
Shape AI-assisted advertiser experiences. Identify where AI agents can simplify campaign work and guide decisions about interfaces, APIs, permissions, transparency, and human control.

Minimum Requirements:

Experience leading multiple engineering teams and developing engineering leaders, with accountability for technical strategy, delivery, performance, and team health.
Substantial experience in advertising or ad tech, including advertiser workflows, campaign management, reporting, and the operational needs of Sales and AdOps.
A track record of translating ambiguous business problems into technical direction and delivering measurable customer and business outcomes.
Strong technical judgment across web applications, APIs, backend services, and data flows. You can guide architectural decisions, establish standards across teams, and evaluate tradeoffs involving reliability, scalability, security, and maintainability.
Experience modernizing established platforms and migrating users and workflows while maintaining essential operations.
Demonstrated ability to align Product, Design, Sales, GTM, and operational partners around shared priorities, clear decisions, and practical delivery plans.
Success coaching engineering leaders, growing talent, and building teams with clear ownership, high standards, and sustainable working practices.
Clear communication with technical and nontechnical audiences, including the ability to explain complex decisions and influence teams beyond your direct reporting lines.

Preferred Requirements:

Building advertiser self-service platforms or supporting objective-based campaign buying.
Designing AI-assisted workflows, agent integrations, or external APIs, with an informed approach to evaluating their usefulness and maintaining advertiser trust and control.

Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. Discover our benefits and how our employees live rewarded at .

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay.
Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
Continuing Education: Fetch provides ten thousand per year in education reimbursement.
Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)
Robust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule.
Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Required Languages

🇬🇧 English