Ecommerce Manager and AI Specialist

Ferla Bikes is a growing and innovative company specializing in family, cargo, and commercial bicycle solutions. As we continue to expand our digital presence, we are looking for a talented Remote E-Commerce Manager & AI Specialist who can help take our online business to the next level. This is not simply a website-management position. We are looking for someone who understands e-commerce, website development, digital marketing, automation, analytics, and AI and can bring those areas together to drive growth. If you love technology, enjoy solving problems, and are always discovering a faster, smarter, or more automated way to get things done, we want to hear from you. Position Overview The E-Commerce Manager & AI Specialist will manage and improve Ferla Bikes' online sales ecosystem while helping implement AI and automation throughout the company. You will work across our websites, e-commerce platforms, marketing systems, analytics, CRM, automations, and digital infrastructure. Because this is a remote position, we are looking for someone who is highly organized, self-motivated, responsive, and comfortable taking ownership of projects without constant supervision. Key Responsibilities E-Commerce & Website Management Manage and optimize Ferla Bikes' e-commerce websites and online storefronts. Manage products, collections, pricing, promotions, landing pages, and website content. Build and edit pages using Shopify, WordPress, and Elementor. Make front-end website adjustments using HTML and CSS. Identify and troubleshoot website issues. Improve website speed, usability, mobile experience, and conversion rates. Monitor abandoned carts, customer behavior, conversion rates, and online sales. Implement strategies to increase traffic, average order value, conversion rates, and overall online revenue. Assist with SEO and organic search optimization. Coordinate online product launches and promotional campaigns. AI & Automation Research and implement AI tools that can improve sales, marketing, customer service, and internal operations. Build and maintain automations using Make.com and other automation platforms. Create AI-assisted workflows to eliminate repetitive manual tasks. Develop effective AI prompts, processes, and internal systems. Integrate AI with CRM, e-commerce, marketing, and operational platforms. Identify areas of the business that can be streamlined or automated. Help develop AI-powered customer service and sales solutions. Continuously research new AI technologies and recommend tools that could benefit Ferla Bikes. CRM, Project Management & Marketing Manage and improve workflows within GoHighLevel (GHL). Use Monday.com to organize projects, tasks, timelines, and team collaboration. Assist with email marketing, customer follow-ups, lead nurturing, and abandoned-cart campaigns. Support Google and Meta advertising initiatives. Develop and improve customer acquisition and retention strategies. Work with management to implement new digital campaigns and promotions. Analytics & Website Performance Manage and analyze website performance through Google Analytics. Use Microsoft Clarity to evaluate visitor behavior, heatmaps, recordings, and website usability. Track e-commerce KPIs and identify opportunities for improvement. Create reports that clearly communicate performance, problems, and opportunities. Monitor website speed, security, DNS, caching, and performance through platforms such as Cloudflare and Cloudways. Use data—not assumptions—to recommend changes and improvements. Required Skills & Qualifications Candidates should have hands-on experience with several of the following platforms and technologies, with strong overall technical knowledge: Shopify WordPress Elementor HTML/CSS GoHighLevel (GHL) Monday.com Make.com Microsoft Clarity Cloudflare Cloudways Google Analytics AI tools and automation platforms E-commerce management SEO and conversion optimization Digital marketing and online sales Preferred Creative Skills Experience with the following is a plus: Adobe Illustrator Adobe Photoshop Digital graphics and basic image editing Website banners, promotional graphics, and e-commerce creative assets What We're Looking For We're looking for someone who is more than an e-commerce administrator. You should be the type of person who sees a repetitive process and thinks, "I can automate that." When website traffic isn't converting, you want to know why. When a new AI tool launches, you're interested in figuring out whether it can actually improve the business. You should be comfortable moving between Shopify, WordPress, AI, analytics, automation, CRM, website development, and digital marketing depending on what the business needs. Most importantly, we want someone who takes initiative, communicates well, and gets things done. Remote Work Expectations Since this is a fully remote role, candidates must: Be highly dependable and responsive during agreed-upon working hours. Have a reliable computer and high-speed internet connection. Communicate effectively with management and team members. Be comfortable participating in video meetings and screen-sharing sessions. Manage projects and deadlines independently. Maintain clear updates through Monday.com and other company communication systems. Be able to troubleshoot problems and research solutions independently. What Ferla Offers 100% Remote Position Opportunity to work with a growing and innovative brand Hands-on involvement in e-commerce, AI, automation, and digital growth Opportunity to introduce and implement new technologies Ability to make a measurable impact on company growth Performance-based growth opportunities Collaborative and fast-moving work environment Opportunity to grow with Ferla as our digital operations expand How to Apply Please submit your resume along with a brief introduction describing your experience with e-commerce, website management, AI, and automation. Please also include the platforms you have hands-on experience with, particularly: Shopify • WordPress • Elementor • HTML/CSS • GHL • Monday.com • Make.com • Microsoft Clarity • Cloudflare • Cloudways • Google Analytics If available, we would also love to see examples of websites, Shopify stores, automations, AI workflows, landing pages, or digital campaigns you have personally built or managed. Ferla Bikes is an Equal Opportunity Employer.