Marketing Specialist, SEM

Title: Marketing Specialist, SEM Location: Redwood City, CA, United States

ROLE OVERVIEW

Fanatics Commerce is seeking an experienced eMarketing Specialist to join our digital marketing team with a specific focus on paid search, including Google and Bing campaign management, shopping campaigns, and keyword-based advertising methodologies. The ideal candidate brings 1–2 years of hands-on paid search experience, strong analytical capabilities, and an entrepreneurial mindset that thrives in a fast-paced, data-driven environment — with a passion for sports as a plus. The eMarketing Specialist, Paid Search delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner closely with cross-functional digital marketing teammates, technology partners, and stakeholders to align paid search strategies with broader business objectives and upcoming campaign priorities.
• Collaborate with Google, Bing, and third-party technology partners to surface new features, beta opportunities, and industry advancements that strengthen the team's capabilities.
• Contribute insights on paid search trends and performance learnings to elevate the knowledge and effectiveness of the wider digital marketing team.

Fan & Customer Impact (Obsessed with Fans)

• Create and launch new paid search campaigns supporting live events, new partner onboarding, and product launches and drops to ensure fans can discover and purchase merchandise at every key moment.
• Ensure all campaigns are structured for optimal performance and tracking across the Fanatics Commerce portfolio, delivering a seamless and relevant experience for fans.
• Monitor campaign performance and translate data insights into compelling marketing narratives that communicate results and fan engagement trends clearly to stakeholders.
• Support major sporting events — including College National Championships, Super Bowl, Stanley Cup, and others — with timely campaign launches outside of standard business hours as needed.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Analyze large sets of keyword and campaign data to identify trends, inefficiencies, and opportunities, translating findings into actionable and measurable business outcomes.
• Stay current on the latest PPC industry developments, automated bid strategies, and emerging best practices to continuously evolve campaign approaches.
• Identify and improve campaign processes and tracking configurations to enhance reporting accuracy and operational efficiency.
• Apply SQL and quantitative analytic methods to deepen data analysis and support more sophisticated, insight-driven decision-making.

Ownership & Execution (Determined & Relentless Mindset)

• Own day-to-day monitoring and optimization of PPC campaigns, providing timely insights and recommendations based on performance results.
• Contribute to budget planning and spending decisions, ensuring campaigns are aligned with evolving business objectives and deliver strong return on investment.
• Manage multiple concurrent campaigns with a high degree of organization, attention to detail, and accountability for results.
• Maintain rigorous standards for campaign setup, reporting integrity, and tracking accuracy across the entire paid search portfolio.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, including shopping campaigns and keyword-based advertising methodologies.
• Experience managing automated bid strategies and other automated practices within the digital marketing space.
• Strong quantitative and analytical skills, with demonstrated ability to interpret large data sets and translate insights into actionable recommendations using scientific analytic methods.
• High proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint, for business reporting and stakeholder communication.
• SQL familiarity highly preferred; comfort working with data platforms and digital marketing tools.
• Up to date on the latest PPC industry trends, developments, and platform innovations from Google and Bing.
• Exceedingly detail-oriented with the ability to manage multiple campaigns and priorities concurrently in a fast-paced environment, including flexibility to support major sporting event launches outside of standard business hours.

Education:

• Bachelor's degree preferred.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.