Marketing Specialist

Title: Marketing Specialist Location: Redwood City, CA, United States

As we continue to scale our global platform, the Marketing Specialist, will play a critical role in driving paid search performance and revenue growth across Fanatics, FansEdge, and Kitbag.

ROLE OVERVIEW

Fanatics Commerce is seeking an experienced Marketing Specialist to join its digital marketing team with a specific focus on paid search across its Fanatics, FansEdge, and Kitbag brand portfolio. The ideal candidate brings deep expertise in PPC and Google Shopping campaign management, is highly analytical, and thrives in a fast-paced environment where large data sets must be translated into measurable business outcomes. The Marketing Specialist, delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with internal stakeholders and external platform partners — including Google, Bing, and technology vendors — to align paid search strategy with broader business objectives and emerging capabilities.
• Collaborate with the wider eMarketing team to share insights, surface trends, and elevate the collective knowledge and performance of the digital marketing function.
• Contribute to budget discussions and spending recommendations, ensuring alignment between campaign investment and evolving business priorities.

Fan & Customer Impact (Obsessed with Fans)

• Create and launch new paid search and shopping campaigns that connect fans with timely and timeless licensed merchandise across live events, new partner launches, and major product drops.
• Ensure campaigns are structured and optimized to deliver a seamless, relevant experience for fans across the Fanatics, FansEdge, and Kitbag digital storefronts.
• Support high-visibility fan moments — including College National Championships, Super Bowl, Stanley Cup, and other marquee sporting events — with dedicated campaign launches, including outside of normal business hours as needed.
• Translate campaign performance data into compelling marketing narratives that communicate value and results clearly to stakeholders.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Stay current on the latest PPC industry trends, platform developments, and best practices across Google and Bing to continuously improve campaign performance.
• Identify and implement process improvements across campaign creation, optimization, reporting, and tracking to drive efficiency and accuracy at scale.
• Collaborate with Google, Bing, and technology partners to pilot new features and advertising methodologies, bringing an entrepreneurial mindset to testing and adoption.
• Apply scientific analytic methods to interpret large data sets and uncover actionable insights that inform strategy and spending decisions.

Ownership & Execution (Determined & Relentless Mindset)

• Monitor and analyze PPC campaign performance across the portfolio, delivering regular insights and recommendations that drive measurable business outcomes.
• Manage and optimize automated bid strategies and other automated practices to ensure campaigns perform efficiently against business objectives.
• Ensure all campaigns are properly structured for optimal performance, reporting, and tracking integrity across the full Fanatics Commerce digital portfolio.
• Manage multiple concurrent workstreams with a high degree of accuracy, organization, and accountability under pressure and against tight deadlines.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, with comprehensive knowledge of PPC or Google Shopping.
• Experience with campaign management and optimization at scale, including managing large keyword sets across a multi-brand or multi-channel environment.
• Experience managing automated bid strategies and other automated practices within the digital marketing space.
• Strong quantitative and analytical skills, with demonstrated ability to utilize scientific analytic methods to interpret data and translate findings into actionable business outcomes.
• Strong business reporting capabilities with high proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• SQL familiarity highly preferred.
• Up to date on the latest PPC industry trends, platform developments, and best practices across Google and Bing.

Education:

• Bachelor's degree preferred.

WORK LOCATION

The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.