Senior Manager / Manager, Growth

Company: EZO

Reports to: Chief Marketing Officer

Location: Remote, United States (Eastern or Central time zone preferred)

Employment type: Full-time

Level: Manager or Senior Manager, based on experience

Team: Marketing, Go-to-Market

About EZO

EZO builds B2B SaaS that helps organizations track, manage, and get more out of their essential assets. Our products are AssetSonar (IT asset management and IT service management), EZO EAM (enterprise asset management), and EZRentOut (rental and equipment management). We serve mid-market and enterprise teams around the world, and we are investing to grow from scale-up to the next stage.

The role in one line

Own EZO's pipeline engine and turn every marketing dollar into qualified, ICP pipeline, week by week.

North Star

Marketing-sourced SQL pipeline across AssetSonar, EZO EAM, and EZRentOut, led by one weekly number: ICP MQLs for AssetSonar.

Why this role exists

Our funnel converts well when the right buyers reach it. The constraint is volume of in-ICP leads at the top. We have strong execution owners in paid media and pay-per-lead programs, in marketing operations and web, and we are adding a dedicated growth gen associate. What we need is the person who decides where the next dollar goes, moves it fast, clears the blockers that slow launches down, and is personally accountable for the number.

This is a player-coach role. You will set the channel bets and run some of them yourself. Search economics are shifting as buyers build shortlists inside AI answers, so we want someone who tests new surfaces (video, LinkedIn, review sites, pay-per-lead partners, content AI already cites) with discipline, and cuts what doesn't produce.

Who we're looking for

The hands-on growth gen leader at a growth-stage SaaS company. You've owned the full growth engine (paid, email, landing pages, funnel reporting) at a B2B SaaS company and you can show the pipeline it produced. You've managed a team to run multi-channel programs leveraging a broader marketing team (design, content, product marketing) that doesn't report to you, but supports your efforts.

Must-haves

• 5+ years in B2B growth generation, preferably B2B SaaS with complex, multi-stakeholder buying journeys
• A record of marketing-sourced pipeline you personally owned, with numbers to back it up
• Hands-on expertise running and optimizing Google Ads and LinkedIn Ads, and comfort with YouTube, Reddit, and paid social
• Deep, practical HubSpot experience: campaigns, lists, workflows, lead scoring, landing pages, and reporting
• Experience building lifecycle and nurture programs that move leads to sales conversations
• Experience managing agencies and pay-per-lead or appointment-setting vendors against cost per SQL, including holding vendors to lead-quality terms
• Has managed and developed at least 2 people, and still does the work alongside them
• Manages a meaningful paid budget with CAC and payback discipline, and moves budget weekly based on data
• Analytical: GA4, HubSpot attribution, spreadsheets, and the ability to tell the difference between a volume problem and a quality problem
• Bias for speed: you escalate early, close loops, and don't wait to be asked

Bonus

• Experience marketing to IT buyers (ITAM, ITSM, security, or IT operations software)
• Account-based marketing programs and tools
• Webinar and event programs tied to pipeline, not just registrations
• Working with offshore or distributed teams across time zones
• Daily use of AI tools (Claude or similar) for analysis, campaign builds, and reporting

What the work looks like

• Own the pipeline plan. Set quarterly and weekly MQL, ICP MQL, and SQL targets by product and channel, and report against them every week in our Full Funnel War Room.
• Run the channel mix. Decide where budget goes across Google, LinkedIn, YouTube, Reddit, pay-per-lead partners, content syndication, and new tests. Scale what works and cut what doesn't within weeks, not quarters.
• Build and run campaigns yourself. Competitive campaigns, ABM, retargeting, and awareness programs, from brief to launch to optimization.
• Own lifecycle and email. Nurture, retargeting, re-engagement, and webinar promotion programs in HubSpot that move leads to SQL faster.
• Activate our content and experts. Turn webinars, podcasts, customer stories, and expert content into paid, owned, and earned distribution, with a plan for every asset before it ships.
• Manage vendors and agencies. Hold PPC agencies and pay-per-lead partners to cost-per-SQL and lead-quality terms, keep lead feedback flowing to them, and make keep, grow, or cut calls.
• Lead the team. Set priorities and a weekly sprint for paid media, marketing operations, and the growth gen associate. Remove blockers with Legal, Finance, Design, Content, and Sales the same week they appear.
• Partner with Sales. Agree MQL and SQL definitions, lead routing, and follow-up standards with Sales, and close the loop on lead quality.

How we evaluate candidates

1. Track record review. Walk us through two programs you personally ran: what you spent, what you changed, and the pipeline it produced.
2. Live funnel exercise. You'll get a real EZO scenario (for example, "conversion is healthy but ICP lead volume is flat; you have the current budget and four weeks; what do you change?"). Walk us through it live, with the tools you normally use.
3. Leadership conversation. How you've set priorities for a small team, handled a missed target, and pushed through a blocker outside your control.
4. References from managers and direct reports who can speak to ownership, speed, and results.