Social Media Manager

About the Role

You will be the voice and ears of Exclaimer across the digital communities and social channels where our customers and prospects spend their time. This is a hands-on role combining organic social media management (with a strong LinkedIn focus) and active participation in third-party B2B communities and associations such as Reddit, Spiceworks, G2, and relevant Slack/Discord groups. 

You’ll also help make sure that when IT admins and business leaders ask AI tools about email signature management, the answers they get are accurate, current, and point back to Exclaimer. Community conversations, reviews, and social content are major sources for answer engines, so your work plays a direct part in our answer engine optimization (AEO) approach. You'll create content, manage scheduling, drive engagement, and surface insights that feed back into the broader marketing strategy.

Content creation is a big part of the job. You’ll be comfortable writing and producing visual and video content, on your own or with the content, design, and creative teams.

Key Responsibilities

Organic Social Media (LinkedIn-led)

• Own and execute the organic social media strategy across LinkedIn (primary), X/Twitter, and other relevant B2B platforms
• Manage regular posting for the company page, partner page and support executive brand-building efforts
• Build and maintain a content calendar, coordinating with the content, design, and product marketing teams to ensure timely, on-brand publishing
• Experiment with diverse formats including polls, video snippets, carousels, and interactive content
• Help executives and subject matter experts (SMEs) build named, consistent expert profiles on LinkedIn, since recognizable expertise is more likely to be cited
• Track key social KPIs (engagement, follower growth, traffic, conversions) and optimise based on insights

Community Management & Engagement

• Develop and execute proactive community initiatives, such as AMAs, to drive meaningful engagement, surface customer insights, and strengthen Exclaimer's presence across key platforms 
• Monitor social conversations about Exclaimer, our products, and relevant industry topics; identify opportunities to add value, answer questions, and participate authentically
• Actively manage presence in B2B tech associations and communities including Reddit (e.g. r/sysadmin, r/msp), Spiceworks, G2, and TrustRadius
• Build and nurture relationships with community members, brand advocates, customers, and industry voices through consistent, genuine engagement
• Engage with social listening tools (Meltwater) to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation
• Work with engineers and product SMEs to respond to comments, questions, and mentions in a timely manner with appropriate tone and messaging that aligns with the brand voice

Insight & Collaboration

• Collaborate with communications, customer support, product, and marketing teams to surface customer feedback, questions, and insights gathered from social listening
• Report on overall community sentiment and notable trends, and provide meaningful feedback
• Share qualitative insights from community conversations to inform messaging, content development, and campaign strategy

Content Creation

• Concept, write, and produce original content across formats including written posts, graphics, carousels, infographics, and short-form video
• Script, shoot (where appropriate), and edit short-form video content for LinkedIn, including talking-head pieces, product walkthroughs, customer story snippets, and thought leadership clips
• Repurpose blog content, case studies, and thought leadership pieces into engaging social media posts; coordinate with the content and design team to create visuals, carousels, and short-form content
• Create and edit video using tools such as CapCut, Adobe Premiere, Descript, or similar — comfortable producing quality content without always relying on a dedicated video team

Requirements

• 3–5 years of experience in social media management or community management in a B2B, SaaS, or tech environment
• Demonstrable experience growing a B2B brand's LinkedIn presence, including both company page and executive/employee advocacy programmes
• Proven ability to produce short-form video content — from scripting and filming through to editing and publishing — ideally in a B2B context
• Experienced in supporting others (executives, SMEs) to appear confidently on camera
• Active experience on platforms like Reddit, with a strong understanding of community culture and norms
• Familiarity with Spiceworks, G2, TrustRadius, or similar B2B review/community platforms
• Understanding of how answer engines such as ChatGPT, Perplexity, and Google AI Overviews source and cite brand information, including the influence of Reddit, review sites, YouTube, and LinkedIn
• Excellent written communication skills with the ability to adapt tone across LinkedIn, Reddit, and technical forums
• Proficiency with video editing tools such as Descript, CapCut, Adobe Premiere Pro, or equivalent
• Experience with social media scheduling and listening tools (e.g. Hubspot, Meltwater)
• Experience collaborating with cross-functional teams including PR, product marketing, and customer support
• Analytical mindset — comfortable pulling reports and making data-informed decisions 
• Confident and experienced user of AI tools (e.g. ChatGPT, Claude) to support content creation and workflow such as drafting, editing, and ideation
• Ability to use AI critically — knowing when and how to apply it while maintaining brand voice, accuracy, and quality

Nice to have:

• Familiarity with paid social campaigns, especially LinkedIn Ads
• Experience in vertical audiences (IT, finance, HR tech, etc.)
• Experience with regulated industries (Finance, Legal, Manufacturing, Healthcare, etc.)