Lifecycle Marketing Manager

Position:
Lifecycle Marketing Manager

Company:
Exa

Compensation:
$170K – $240K

Location:
United States, San Francisco, California

Employment type:
Full time

Work Arrangement:
On-site

Short Summary:
Exa is building a search engine for the AI era, having raised a $250M Series C. We are looking for a Lifecycle Marketing Manager to develop programs that convert new developer signups into engaged users and enterprise opportunities.

Responsibilities:
- Own the developer journey from signup to first successful API call and early repeat usage.
- Build education paths for enterprise accounts and engage the buying committee.
- Develop lifecycle segmentation and orchestration strategies.
- Ensure high-quality lifecycle communication and email craft.
- Manage audience strategy and follow-up for webinars.
- Own lifecycle testing roadmap and performance reporting.
- Design AI-powered workflows for efficiency.

Requirement:
- 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company.
- Experience with both self-serve and enterprise nurture motions.
- Strong email crafting skills and understanding of developer audience.
- Proven track record in improving activation and engagement.
- Familiarity with analytics and experimentation discipline.
- Experience with AI tools and automation.

Benefits:
- Premium medical, dental, and vision coverage.
- Monthly wellness and commuter benefits.
- Fertility and family planning reimbursement.
- 16 weeks of fully paid parental leave.
- Daily meals and office perks.
- Visa sponsorship for exceptional candidates.