Senior Marketing Specialist

Title: Senior Marketing Specialist Location: Vienna

Our hearts are burning for sport in all its facets and for the many opportunities that the digital world brings with it. We at Eversports are an international, dynamic team that works hard, has fun and shares a great mission: "Make Sports Happen".

For more insight into our history, incredible team and products, check out our “About Us” page on our website!

Overview

As our Senior Marketing Specialist for the DACH region, you will own the growth funnel for our biggest and most important market, turning curious visitors into booked demos. Working hands-on in HubSpot, you'll design experiments, automate the customer journey, and build the systems that turn one-off wins into compounding, measurable growth. This is a role for someone who treats a stalled conversion rate as a puzzle worth solving, and who loves watching the numbers move because of something they built. ✨

Work time: Full-time (35h/week, every second Friday off!)

Office: Vienna, Austria

Your Tasks

• Own funnel performance for DACH: track and improve conversion at every stage (Lead → MQL → SQL → Demo), and diagnose why the funnel leaks, not just report where
• Design and run automated lead nurturing in HubSpot: build workflows that re-engage inactive leads and measurably move them toward demo bookings; retire and rebuild workflows as they age out
• Direct paid media strategy jointly with the Performance Marketing Manager: bring demand and funnel-gap analysis to the table and help decide where budget moves, rather than executing campaigns to spec
• Manage HubSpot lead scoring and qualification: set and refine scoring rules, own the weekly Hot Lead qualification process, and adjust the model as intent signals change
• Run structured experimentation: lead A/B tests on landing pages, forms, and nurture flows, and use results to change strategy, not just to report metrics
• Build and maintain repeatable playbooks: document DACH campaign processes clearly enough that a freelancer or junior marketer could execute them without guidance
• Partner directly with DACH Sales: run a regular feedback loop on lead quality and intent signals, and push back on the sales team using data when needed
• Mentor junior marketers, freelancers, and contractors: this starts immediately, not after a year in the role
• Report to and advise the Team Lead: surface market-specific patterns that should shift broader growth marketing strategy

Your Profile

• Native-level German and confident, business-fluent English
• Senior-level experience in growth marketing, demand generation, marketing automation or similar, with a proven track record of owning a funnel end to end
• Hands-on HubSpot (or comparable CRM) experience - you build the workflows, you don't just admire them
• A genuine feel for B2B SaaS or subscription funnels and what makes a conversion rate tick
• A builder's instinct: you've created something - a workflow, a playbook, a scoring model - that outlasted you and kept working after you moved on
• Methodical and structured: you codify what works into repeatable processes rather than reinventing the approach each time
• Comfortable giving clear direction to Sales and Content teams without formal authority, and happy owning your work independently while staying closely plugged into the wider team
• A curious, experiment-driven mind with a bias for action: you form a hypothesis, test it, and iterate until it clicks
• A degree in Marketing or Business Administration
• Bonus points for SEO know-how, experience mentoring junior marketers or freelancers, or a soft spot for sports

What’s in it for you?

• Work smarter, not longer: our full-time week is 35 hours, and one day off every second week
• Work in the office located in the heart of one of most liveable cities, with the flexibility to work from home on the days you need it
• Have access to AI Tools like Claude
• Stay active with the Eversports sports package
• Take time to explore what inspires you during our quarterly “Day to Explore”
• Work with modern equipment - every team member gets a MacBook to perform at their best
• Join our regular sports sessions, team activities, and events - we work hard, but we also play
• Be part of a passionate, international, and sporty team that believes work should feel meaningful and fun!

At Eversports, we believe in transparency, so here is the fine print: for the current position we will offer a minimum yearly gross salary of EUR 60,000 (based on a full-time basis of 35h)

At Eversports we acknowledge and value the strength in diversity which is why we have 100+ employees from over 25 different countries. Alongside our strong value for diversity is our emphasis on respect towards others. Every employee has a voice and the opportunity to contribute towards developing our company. We look forward to receiving your application regardless of your gender, ethnicity, age, disability and sexual orientation. 

We look forward to hearing from you!