EverPro - Senior Marketing Manager

Title: EverPro - Senior Marketing Manager Location: Remote- US At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: About ZyraTalk ZyraTalk is EverPro’s AI-powered customer engagement solution, purpose-built for home services businesses. ZyraTalk delivers AI-driven inbound and outbound voice capabilities that automate customer service rep (CSR) functions, drive appointment bookings, reduce staff overhead, and improve customer retention, all integrated with leading field service management platforms including Joist, Invoice Simple, Service Fusion and BrioStack. ZyraTalk is at an inflection point: Scaling its standalone acquisition while becoming a broader operational revenue engine embedded in the EverPro ecosystem. This is a high-priority, high-visibility product within EverPro’s Solutions portfolio. We are seeking a high-output, growth expert, data-driven Senior Marketing Manager to own the full-funnel marketing execution for ZyraTalk. This is not a brand role, it is a growth role. The ideal candidate understands PLG and SLG motion dynamics, can build digital marketing infrastructure from the ground up, and is comfortable operating across acquisition, lifecycle, GTM, and partner channels simultaneously. You will report directly to a Director of Marketing and serve as the primary individual contributor driving ZyraTalk’s marketing execution, accountable for SAL generation, pipeline contribution, cross-sell enablement, and customer retention. You will lead a team of marketers to support ZyraTalk growth trajectory, work in close partnership with BDRs, Sales, Product, and central EverPro marketing functions, leveraging shared resources across paid media, design, content, and marketing ops. Responsibilities: New Customer Acquisition Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’ Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders Go-to-Market Execution Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify Marketing Infrastructure & Operations Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene Manage and continuously improve BAU programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops Build dashboards and reporting structures that give clear, real-time visibility into SAL contribution by channel, CAC, SAL-to-close rates, and MRR pipeline Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that are blocking pipeline visibility and accurate performance reporting Customer Marketing & Retention Launch & manage ZyraTalk’s customer engagement programs to drive product stickiness and reduce churn Build and execute a 3–6 month evergreen customer onboarding cadence in partnership with Product and CX to drive best in class activation rates and reduce early churn Develop cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products Manage cross-sell motions into EverPro’s back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs Experimentation & Continuous Improvement Skills and Experience needed for success in this role: 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update Preferred Experience with home services, field service management, or vertical SaaS markets Familiarity with PLG + SLG hybrid go-to-market models and the nuances of marketing to SMB and mid-market segments simultaneously Experience with partner marketing or channel co-marketing programs Working knowledge of WordPress, Google Ads, and LinkedIn Ads Exposure to Marketo, Salesforce, or Asana in a multi-product portfolio environment Experience in early-stage or ‘build-the-foundation’ environments where marketing infrastructure (tech stack, processes, reporting) does not yet exist at full maturity Where The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States. If you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. Benefits & Perks Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid Continued investment in your professional development Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. 401k with up to a 4% match and immediate vesting Flexible and generous (FTO) time-off Employee Stock Purchase Program Compensation: The target base compensation for this position is $120,000 to $140,000 USD per year and a variable component included in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!