Global Account Based Marketing Manager

Title: Global Account Based Marketing Manager Location: London

About the Marketing Team

Emplifi's marketing team is spread around the globe and helps businesses scale their social innovations and operations internationally while supporting brands of all sizes. Our aim is always the same, empower marketers to achieve more, no matter where they are or what industry they're in.

As part of an international team, you will have the opportunity to work with colleagues from Sydney all the way to London, from New York to Singapore and be part of an ever-growing family. You will be supported in your career by a team of professionals dedicated to your development, so that you can grow as a professional and a strategic marketing advisor.

Job Summary

This is a founding role, and it sits right at the intersection of Marketing and Sales.

As Emplifi's first Global Account-Based Marketing Manager, you'll build our ABM function from the ground up - strategy, systems, process, and execution. You’ll report to our Global Campaign Marketing leader and work hand in hand with Sales leadership, regional Sales reps, BDRs, and Customer Success to move strategic accounts through the funnel and into revenue.

You'll own the global ABM strategy and the framework that regional teams execute against whilst adapting messaging, campaigns, and experiences to meet local market needs while maintaining global consistency. You'll work closely with the marketing campaigns team to be the connective tissue between a global marketing engine and the regional teams closest to the account.

If you're equal parts strategist and builder, someone who can rally cross-functional teams, instrument a funnel end-to-end, and treat go-to-market like a system to be engineered and improved, we want to talk!

What You’ll Do Here

Set the Global ABM Strategy: Define Emplifi's account-based approach that turns target-account lists into instrumented outbound programs, and run AI-assisted, multi-channel cadences that produce personalized, on-message outreach at scale.

Partner Across the GTM Organization: Work hand-in-hand with Sales, BDR, Customer Success, and the wider Marketing team to identify priority accounts, align programs with outbound motions, and build the feedback loops that keep targeting sharp.

Design and Run 1:1 and 1:Few Programs: Build the global framework for high-impact account engagement, then own the regional execution model that brings it to life, adapting to local market nuance and staying true to the Emplifi brand.

Instrument and Report Conversion: Define the funnel metrics that matter, reply rate, meeting rate, stage conversion, and keep reporting front of mind so performance stays visible and actionable. Work with Marketing Ops to build the dashboards and integrate the GTM stack, so you know where data flows, where it breaks, and how to fix it.

Run Experiments Like an Engineer: Ship, measure, iterate, and deprecate. A 'test-and-learn' mindset is table stakes, you dig into the metrics to optimize performance, and you know when to kill something that isn't working.

Read the Commercial Picture, Not Just the Tech: Understand how a deal actually gets won, where demand comes from, how a prospect moves from first touch to signature, so you can decide which campaigns to run and what to drop based on impact.

In the First 3 Months, You’ll:

• Ship the first iteration of the global ABM framework. Define the program logic and playbook for priority accounts, then launch your first 1:1 and 1:few experiments in partnership with regional Sales and BDR teams, documenting as you go so the model is repeatable across markets.
• Put the test-and-learn loop in motion. Agree with Sales what the early signals of progress look like, then review performance regularly to see what’s landing, what isn’t, and where to adjust.
• Build the account engagement assets with the wider marketing team. Work with content, design, ops, and digital to produce the personalized content, creative, and digital experiences that priority accounts need, and feed what you learn back into the campaign engine.
• Define what good looks like and make sure it’s being measured. Specify the metrics and reporting you need so every experiment produces a clear read on performance.

What You’ll Bring To Us

• 4+ years in B2B SaaS marketing, with hands-on experience in ABM.
• Experience owning ABM campaigns and programs end-to-end, from strategy through execution to attribution.
• A track record of hitting pipeline targets through multi-touch, multi-channel programs.
• Hands-on experience with the GTM tech stack.
• An AI-first mindset: continuously looking for ways to use AI to simplify processes, streamline workflows, and produce personalized outreach at scale.
• A test-and-learn mindset, with a love of digging into metrics to optimise performance and a willingness to change your ideas.
• The ability to manage multiple projects across regions, languages, and time zones without dropping the ball (or your cool).
• Comfort operating in ambiguity: this is a founding role, and you’ll be building the plane while flying it.

Bonus Points If You

• Have prior experience in the MarTech / CX / Social space.
• Have experience with ABM platforms (Demandbase, 6sense, Qualified) and web personalization tools.
• Have worked across multiple regions or global markets.

What We Offer

• International and fast-paced environment
• Chance to work with the world's biggest brands
• Agile and open-minded culture, with high levels of trust and flexibility
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies in an environment that encourages new ideas
• AI-first workplace with access to leading AI tools (ChatGPT, Claude, Gemini, and more), empowering you to work smarter, innovate faster, and build AI skills for the future
• Flexible working environment
• Unlimited Paid Time Off
• Sick Days & Community Service Days
• Meetups and conferences
• Benefits package including Private Health Insurance and Pension
• Enhanced family/parental leave
• Modern office in the heart of Central London
• There's more as well! Speak with us to find out all the details!