Senior Paid Media Manager

WHAT ARE WE ALL ABOUT AT ELEMENT THREE?

Element Three is a full-service agency that bridges the gap for businesses in the dealer distribution model. We go beyond the obvious, bringing campaigns to life with big ideas, building brand strategies, telling stories, and creating meaningful marketing.

Our purpose is to “foster growth in people and business so they can change the world.” The team at Element Three takes this mission seriously, and it is manifest in everything we do. We make good brands great. We are accountable for delivering results on our strategies. Every single time. What does this mean for you? You will join a team of tenacious, hard-working pros who excel in what they do and lift each other along the way.

Role: Senior Paid Media Manager

As a Senior Paid Media Manager, you are a trusted expert in paid media strategy and execution, demand generation, and building brand awareness for our clients. The client and the team look to you to guide the strategy and help PMMs and PMAs develop paid media programs across multiple campaigns, channels, and platforms throughout the purchase funnel to achieve business goals. You operate systematically and use data to guide your decisions. You have the space to be proactive in your approach and seek to identify untapped opportunities for our clients. In essence, you are the force that maximizes media impact and is accountable for media program performance for our clients. Your background includes campaign creation, execution, and optimization, and now you operate at an expert level across digital platforms.

To land this gig, you need:

• 3-5 years of digital or traditional paid media experience and 2 years of agency experience
• Sound business acumen and client presentation skills 
• A deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience
• Experience across a diverse and expanding ecosystem of digital advertising platforms, analytics tools, and reporting solutions, including Google Ads, Microsoft Advertising (Bing), Meta, LinkedIn Ads, demand-side platforms (DSPs), X (Twitter), Pinterest, Google Tag Manager, Google Analytics, Looker Studio, etc.
• A data-first mindset that emphasizes media forecasting and aligning media plans against client business KPIs (leads, traffic, sales, etc.)
• Experience in developing success metrics for campaigns and the ability to analyze and report on campaign progress and optimization recommendations
• Demonstrate subject matter expertise by understanding key industry trends and emerging technology to provide informed thought leadership POVs from E3

This job might be right for you if:

• You are strategic and use data to make decisions. You have integrity and a strong work ethic. You are confident and stand your ground with poise and respect.  
• You are solutions-oriented and great at solving problems. You are a critical thinker who is focused on results. 
• You are persuasive and an expert at navigating difficult conversations. You communicate effectively and get buy-in. You can explain almost anything to anyone.

• You are curious, and you ask questions. You seek clarity amid ambiguity. You have an unflagging pursuit of excellence with a desire to learn. 
• You are adaptable and positive in the face of adversity. You love the challenge of an ever-changing environment. 

As a Senior Paid Media Manager a typical week might look something like this:

• Review recent campaign performance and collaborate with PMMs and PMAs to make optimization recommendations based on trends you’re seeing in the data.
• Lead reporting calls with clients about paid media's impact on their business. You are their go-to expert for accountability on ad dollars. 
• Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client. Outline where digital media overlaps and supports traditional media and other channels, and how it helps.
• Create a presentation that identifies an opportunity or gap within a current client’s media strategy and provides a comprehensive solution to the problem. 
• Assist a Consultant with pitching a new project to a client. 
• Brainstorm ways to gain efficiencies in an active campaign without increasing spend, and work with a Project Manager and your paid media team to kick off your ideas.
• Develop a paid media plan for a new client. In collaboration with the PMMs and PMAs, you’ll create a media plan recommending the right channels, platforms, and audiences that will expand brand awareness.
• Support campaign builds directly within ad platforms as needed, scaling your hands-on involvement to the size and complexity of the account.
• Record a video on behalf of E3 that clarifies our POV on an industry topic.