Performance Marketing Product Owner (MarTech) – Hybrid

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!

We’re looking for a Performance Marketing Product Owner (MarTech) to join our Marketing Measurement & Data Activation area in Barcelona at eDreams ODIGEO. This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations.  If you’re ready to soar, we’re ready to take you there.

Why eDreams ODIGEO
Join the world’s leading travel subscription platform.

• We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017.

• Millions of Prime members every year across multiple markets.

• 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo

• This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.

• Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts

Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will do
The Role’s Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Performance Marketing Product Owner  in the Marketing Measurement & Data Activation Team  you will be in charge of:

• Reporting to the Head of Marketing Measurement & Data Activation, you will define the data-enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer, Google Analytics).
• ​You will orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns. You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements.
• ​Define and lead the media tracking and data activation agenda — setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across all channels and platforms.
• ​Advise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured.
• ​Define specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team.
• ​Build and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs.
• Audit existing tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation.
• ​Troubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes.
• ​Conduct ad-hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations.
• ​Document tracking setups, audience definitions, and compliance decisions to ensure transparency, scalability, and smooth handover.
• ​Stay current on new products, features, and best practices across media and measurement platforms.

What you need to succeed:  
Good to have

• 3+ years of experience in analytics implementation, MarTech, AdTech, or closely related fields.
• ​Master’s degree in a technical or scientific discipline (e.g., Computer Science, Information Systems, Information Technology, Data Engineering, Mathematics, Physics, Statistics, Chemistry, etc.).
• ​Expertise with implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions or equivalent), as well as audience setup, product/data feed catalogues, conversion windows, and attribution configurations.
• ​Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design.
• ​Experience with the tracking and measurement ecosystems of major media platforms, such as Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others.
• ​Exceptional attention to detail with a rigorous approach to accuracy and quality.Problem-solving mindset, with strong troubleshooting and QA capabilities.
  Proactive, fast learner, and naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape.

Preferred Qualifications

• Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants.
• ​Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
• ​AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity.
• ​Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.

​What’s in it for you?

The best talent deserves the best benefits

At eDO, we want you to be a part of our success story and great culture. Here’s what we offer:

• A rewarding Compensation package! 💥 Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.
• ​Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
• ​Grow opportunities to empower your career and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
• ​Your Well-being is our priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You’ll be able to find the right work-personal life balance that suits you best.
• ​Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
• ​Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile mindset environment with recognition at our core.

​Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further!  Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.

Apply now!

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation. Don’t meet every requirement? If you’re excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless.