Product Marketing Manager

Our AI-powered platform produces vulnerability-free base images that integrate cleanly into existing workflows, helping security and platform teams eliminate patching overhead without slowing down developers. Backed by top-tier investors and led by second-time founders who previously built the first software supply chain security company, which was later acquired by Aqua Security, we’ve gone from stealth to serving global enterprise customers in under six months.

Echo is looking for a Product Marketing Manager (PMM) to join our growing team and take a key role in supporting the company as we scale globally.

This is a hands-on role for a strategic and execution-focused marketer who wants to work at the heart of a fast-growing cybersecurity company. You’ll work closely with our founders and leadership team, collaborate across Product, Sales, and Marketing, and bring our solutions to market through compelling positioning, messaging, and go-to-market (GTM) initiatives.

Responsibilities:

• Develop product positioning and messaging that resonates with target audiences and differentiates Echo in the cybersecurity market.

• Build and execute go-to-market strategies for new features and products, driving launches and ongoing adoption.

• Partner with Product, Sales, and Customer Success to create collateral, demos, and enablement materials.

• Own competitive analysis, market intelligence, and customer feedback processes to inform product and marketing strategies.

• Develop sales enablement materials and train Sales on product value propositions and differentiators.

• Create customer-facing assets such as case studies, solution briefs, blog posts, and presentations.

• Drive awareness and demand generation initiatives in collaboration with the broader marketing team.

• Collect and synthesize customer, partner, and market insights to guide product and marketing decisions.

• Work closely with founders and leadership team on strategic and day-to-day marketing initiatives.

Requirements:

• 5+ years of relevant product marketing experience in B2B enterprise software, preferably in cybersecurity or infrastructure software.

• Proven track record of driving successful product launches and go-to-market strategies.

• Strong experience crafting product messaging, positioning, and sales enablement content.

• Experience conducting competitive and market analysis.

• Ability to collaborate cross-functionally and communicate effectively with technical and non-technical stakeholders.

• Excellent written and verbal communication skills in English.

• Highly independent, proactive, and comfortable taking ownership in a fast-moving environment.

• Commercial mindset and the ability to balance market, customer, and business needs.

• Experience in a startup or high-growth technology company is an advantage.