VP Sales Middle East, Türkiye & Africa

The opportunity:

META is one of Eaton’s most significant growth opportunities, driven by infrastructure investment, electrification, energy transition and digitalisation. The region combines rapidly scaling Middle Eastern markets, an established business in Türkiye and considerable untapped potential across Africa, with particular opportunity in commercial and institutional buildings, data centres, utilities and industrial infrastructure.

This is an opportunity to build the first cohesive sales strategy and organisation across META. Leading country and cluster leaders, the Sales VP will create the structure, capability and operating rhythm required for the next stage of scale, recognising the region’s varied market dynamics and customer expectations. The role will connect strategy with execution, enable faster decisions closer to customers, and work closely with EMEA functions, segments and businesses to deliver regional growth.

What you’ll do:

Set the regional growth strategy

• Develop and execute one cohesive META sales strategy, translating regional potential into priorities across the Middle East, Türkiye and Africa.
• Define the regional organisation, governance and operating rhythm needed to scale, with clear accountability across country and cluster leaders.
• Turn market insight into go-to-market and investment priorities, balancing growth with disciplined returns, capability and commercial efficiency.

Accelerate sales and market expansion

• Accelerate profitable growth across META, scaling the Middle East, strengthening African markets and leveraging Türkiye and regional key accounts.
• Build executive relationships with customers, governments, consultants, contractors, panel builders, distributors, installers and strategic partners across complex ecosystems.
• Lead major negotiations across hyperscale data centre, industrial, utility and infrastructure opportunities, expanding direct, channel and ecosystem routes to market.

Deliver integrated customer solutions

• Bring Eaton’s businesses together around a total-portfolio mindset, particularly where regional key accounts and locally led opportunities intersect.
• Mobilise sales, segment, marketing and functional partners to maximise cross-regional opportunities and deliver a consistent customer experience.
• Create clearer ownership and faster, market-led decisions while maintaining alignment with central segment and EMEA teams.

Strengthen commercial performance

• Own regional investment governance, directing resources and capability towards markets and opportunities with the greatest strategic value and return.
• Advance commercial excellence across sales effectiveness, pipeline management, forecasting, pricing and strategic account management.
• Establish clear metrics, growth targets and operating reviews that reinforce accountability, connect strategy with execution and improve performance.

Build a high-performing regional organisation

• Lead and develop country and cluster leaders across a geographically dispersed sales organisation, strengthening capability, succession and leadership depth.
• Create an inclusive culture of trust, accountability, collaboration, ownership and performance excellence across countries and organisational boundaries.
• Represent META in executive leadership discussions, align with EMEA priorities and contribute to Eaton’s long-term regional growth and positioning.

Success will be reflected in profitable regional growth, stronger market penetration, disciplined execution, deeper strategic customer relationships and a leadership organisation equipped to scale.

What you'll bring:

• Extensive experience leading sales across multiple countries or clusters in a complex, growth-oriented industrial or technology business of significant scale.
• A record of delivering double-digit, profitable growth, supported by strong P&L management, investment prioritisation and major-deal leadership.
• Experience living or working in the Middle East, with an understanding of the region’s varied market, cultural and channel dynamics.
• Demonstrated success as a leader of leaders, shaping organisations with multiple management layers and developing high-performing, diverse teams.
• Experience in the electrical industry or a comparable project-led environment, selling directly and through distributors, panel builders, contractors and installers.
• The strategic range to design an organisation and growth roadmap, combined with the commercial judgement and pace to execute through a complex matrix.

Qualifications:

• 20+ years of relevant professional experience, including substantial experience in commercial leadership ($XXXm - $Xbn)
• 10+ years of leadership experience in a senior management role in a dynamic, growth-oriented industry and in roles of comparable size and scope.

How you'll lead:

Eaton’s Culture Model calls on leaders to Win Together, Think Big and Act Boldly. In this role, that means:

Win Together - Build trust across customers, partners, business units and functions. Create alignment across countries and cultures while developing an inclusive, accountable and high-performing regional team.

Think Big - Set an ambitious META growth agenda, connect market insight to strategic choices and bring the full Eaton portfolio together around scalable customer solutions.

Act Boldly - Prioritise decisively, lead major opportunities and negotiations, and challenge complexity that slows growth, customer responsiveness or execution.

Across all three, you will combine commercial judgement, strategic leadership, analytical rigour and a strong commitment to customers, people and performance.