Channel Marketing Program Specialist

What you’ll do:

Position Overview: 
The Channel Marketing Program Specialist will be responsible for driving awareness of Eaton’s products and services through strategic marketing & marketing operations efforts, primarily around developing and managing channel marketing programs, campaigns and content by working closely with product line teams to align channel and business priorities. This employee will be responsible for driving an increased availability in product-focused content for Eaton’s key channel partners & manufacturing representatives. Additionally, this role will focus on better enabling & supporting Eaton’s channel-facing sales teams.
 

This role involves building/maintaining relationships with various internal and external teams, speaking confidently to channel’s tools and resources, creating marketing programs, resources and content to enable channel partners, and understanding how Eaton supports (and can better support) its distributors. 
 

This role requires a strong marketing and communications background ideally with graphic design and program execution experience. 

In this function you will: 
•    Support the Channel Marketing and Communications Manager in executing the team’s newly expanded strategy by working with product line marketing teams to gather/develop campaign requirements, move projects forward, oversee the editing/approval process & manage content schedules
•    Support distributor, DSR & product line graphic design requests and video editing where necessary
•    Manage channel-owned program memberships & vendor relations, manage the back end of these platforms, work to drive an improved UX & content experience 
•    Conduct proactive market research and validation to identify new opportunities to promote Eaton via channel 
•    Lead the Distributor Showroom Showcase program, coordinate the shipment of all program assets and act as the SPOC 
•    Act as the MyEaton content lead, proactively upload and audit channel marketing-owned files and content to ensure a streamlined & intuitive experience for customers
•    Provide field marketing support to provide consistent and bolstered experience at customer events, counter days, etc. 

Qualifications:

Required (Basic) Qualifications: 
•    Bachelor’s degree from an accredited institution
•    Minimum one to three (1-3) years of experience working in marketing, communications or marketing analytics
•    Minimum one to three (1-3) years of experience with graphic design software & creating marketing materials, campaign content, etc.
•    No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of Moon Township, PA will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.
•    Possess a valid driver’s license

Preferred Qualifications: 
•    Experience with marketing software including Google Analytics, Hootsuite, SEMrush, etc.
•    Experience with KPI tracking and marketing analytics
•    Experience managing and executing several campaigns/initiatives simultaneously
•    B2B marketing and/or communications experience
•    Video editing experience
•    Experience working with creative vendors with the ability to effectively communicate vision & strategy to graphic designers, video production companies, etc.
•    Graphic design experience (preferably with advanced tools including InDesign, Illustrator, Photoshop, etc.

Skills:

Position Criteria: 
•    Possess excellent communication skills with the ability to communicate effectively with all organizational levels 
•    Must be able to work in the United States without corporate sponsorship now and within the future
•    Ability to work confidently in a fast-paced, results-oriented corporate environment where a high degree of flexibility & time management is required
•    A confident approach to developing new campaigns and programs with the ability to communicate vision and strategy to both internal and external audiences
•    Possess a passion for marketing and program management with excellent written and verbal communication skills with an advanced understanding of B2B principles
•    Willingness to learn new tools/software 
•    Strong initiative and ability to work both independently and collaboratively with a focus on multi-tasking
•    Ability to travel up to 10%