Paid Media Specialist, Hybrid

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page. 

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story

The Role in Brief: 

Paid Media Specialist, Hybrid 

Hybrid is seeking a motivated, analytical, and results-driven Paid Media Specialist to join our growing Digital team. In this role, you'll execute and optimize paid media campaigns for higher education clients around the world, helping institutions connect with prospective students through innovative, data-driven digital marketing strategies.

As a Paid Media Specialist, you'll manage campaigns across Google Ads, Meta, and other digital advertising platforms while partnering with Account Managers, Digital Strategists, and clients to deliver measurable performance. You'll analyze campaign data, uncover actionable insights, and continuously optimize campaigns to maximize results across multiple channels.

This is an excellent opportunity for someone looking to grow their expertise in paid search, paid social, and emerging media platforms while working on global campaigns with significant budgets in a collaborative, fast-paced agency environment.

Primary Responsibilities: 

The Paid Media Specialist is responsible for planning, launching, optimizing, and reporting on digital advertising campaigns that drive measurable results for Hybrid's higher education partners.

Campaign Management 

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.

• Execute campaign optimizations to improve performance and maximize return on advertising spend.

• Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.

• Support international campaigns across emerging media platforms as business needs evolve.

Performance Analysis & Optimization 

• Track campaign KPIs and analyze performance across multiple digital channels.

• Develop insightful campaign reports that clearly communicate results and recommendations to internal stakeholders and clients.

• Identify performance trends, optimization opportunities, and emerging audience behaviors.

• Utilize data to continuously improve campaign effectiveness and overall client outcomes.

Client Success & Collaboration 

• Build a strong understanding of each client's goals, enrollment objectives, and marketing strategy.

• Partner closely with Account Managers and Digital leadership to develop integrated media strategies.

• Collaborate with platform partners including Google and Meta to leverage best practices and new capabilities.

• Contribute ideas that improve campaign performance, innovation, and client experience.

Operational Excellence 

• Maintain accurate campaign documentation, reporting, and time management.

• Ensure projects are completed on schedule while managing multiple client accounts simultaneously.

• Stay current on industry trends, platform updates, and emerging digital advertising technologies.

• Continue developing expertise across new advertising channels and international media platforms.

Basic Qualifications: 

• Bachelor's degree preferred or equivalent professional experience.

• 1-3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.

• Experience working with Google Ads and Meta Ads Manager.

• Strong analytical skills with the ability to interpret campaign data and identify actionable insights.

• Excellent organizational skills with strong attention to detail.

• Ability to manage multiple priorities in a fast-paced agency environment.

• Strong written and verbal communication skills.

• Proficiency with Microsoft Excel or similar reporting tools.

• Self-motivated with a strong desire to continuously learn and improve.

Ideal Qualifications: 

• Experience managing paid Search, Social, and Programmatic advertising campaigns.

• Familiarity with campaign tracking, attribution, and digital marketing analytics.

• Experience working with large advertising budgets across multiple clients.

• Passion for digital marketing, emerging advertising technologies, and performance optimization.

• Ability to think strategically while executing campaigns with precision.

• Strong collaboration skills and experience working cross-functionally with client services and creative teams.

• Experience working within an agency environment is preferred.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $60,000 - $70,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
Note: Other posting titles for this role include Paid Media Executive
Benefits: 

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.