Fixed-Term Retail Marketing Manager

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role:

Dyson Canada is seeking a Retail Marketing Manager to join the Marketing team on a 6-month fixed-term contract.

Reporting into the Head of Marketing, you will act as marketing lead for key retail accounts in execution of Dyson marketing campaigns through retailer digital channels. This person will manage ecommerce activities, including content, marketing and advertising. The ideal candidate will have experience in retail marketing, digital advertising and content and will be responsible for driving retail ecommerce sales growth for all product categories at Dyson Canada.

Specifically, you will be responsible for:

Manage and develop retailer ecommerce content

• Develop and own retailer product page and brand page content to meet Dyson requirements and goals
• Implement product images, copy and rich content across retailer websites, tailoring to meet the needs of the retailer requirements using retailer content platforms such as Syndigo.
• Working in partnership with the three Category teams, create best-in-class retailer website experiences for new product launches
• Serve as subject matter expert for account sales team for driving ecommerce growth at retailer accounts and develop strategies for improving ecommerce experience
• Analyze reporting and retailer site data to create recommendations for improving retailer ecommerce performance

Own and develop retailer digital advertising campaign strategy

• Partnering with retailer advertising teams and partners, develop and manage paid media strategy to drive Dyson sales on retailer website
• Support new product launches with holistic marketing campaigns in partnership with retailers.
• Own and manage Criteo-sponsored products execution; connect regularly with Criteo team and share reporting
• Create digital advertising strategy for all three categories at key retailer accounts to meet category sales goals
• Implement Paid Media including Programmatic Display, Paid Social, Influencer, and Paid Search through retailer execution teams
• Collaborate with retailer advertising teams to ensure timely reporting of campaign results and share with Dyson marketing and category teams

Serve as retail ecommerce and marketing subject expert

• Meet with all three category teams on a regular basis to review best practices, develop retailer-level strategies and provide execution feedback
• Work directly with the Dyson Sales team and propose retailer digital programs that meets specific objectives and strategies. Provide budget guidance.
• Be an expert in digital advertising tactics, Dyson marketing best practices and product knowledge for Sales and retailer partners
• Understand and utilize Dyson media strategy to improve collaboration between Dyson Direct-to-Consumer and retail strategy
• Become expert in retailer capabilities and systems to provide executional recommendations to Dyson marketing and creative teams
• Develop relationship with UK partners to share learnings and cultivate resources for retail marketing team

Salary: $112,000-$140,000 annually + bonus opportunity

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program