SEO Manager

Position:
Manager SEO/GEO Digital PR, Outreach & Brand Mentions (f/m/x)

Company:
Douglas

Location:
Germany, Düsseldorf

Employment type:
Full Time

Work Arrangement:
Hybrid

Short Summary:
You will drive authority-building initiatives across external platforms, communities, and publishers, while building and maintaining relationships with stakeholders and analyzing relevant KPIs.

Responsibilities:
- Drive authority-building initiatives forward across external platforms, communities, and publishers
- Identify, evaluate, and prioritize relevant partnership, outreach, and visibility opportunities
- Build and maintain relationships with external stakeholders, publishers, platforms, and industry contacts
- Monitor market developments, competitor activities, and emerging AI search trends
- Analyze authority-relevant KPIs and derive optimization recommendations
- Coordinate authority initiatives with teams such as SEO, Content, and Corporate Communications
- Ensure quality standards for external brand representation and authority signals
- Support reporting, forecasting, and the development of business cases for authority initiatives

Requirement:
- Degree in Marketing, Communications, Business Administration, Journalism, or a related field
- Several years of experience in SEO, Digital Marketing, Outreach, Digital PR, Community Management, Content Marketing, or a related field
- Experience working with external partners, publisher platforms, and performance measurement tools
- Strong analytical skills and competence in stakeholder management
- Good understanding of search engine and AI search trends

Benefits:
- Equal opportunities and diversity in the workplace
- Support for barrier-free access and gender-neutral pronouns upon request