Senior Marketing GTM Analytics Manager

Title: Senior Marketing GTM Analytics Manager Location: Canada ABOUT DOCKER Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout. We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default. _______________________________________________________________________ Docker is looking for a Senior Marketing GTM Analytics Marketing to serve as the strategic analytics partner to Marketing and its cross functional partners. This manager level individual contributor will connect customer, campaign, product usage, and revenue data to help leaders improve conversion, prioritize investments, and accelerate pipeline growth. RESPONSIBILITIES: - Serve as the strategic analytics partner to Marketing, translating ambiguous questions into clear analyses, recommendations, and measurable actions. - Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and the drivers of strong or weak outcomes. - Define trusted attribution and return on investment methodologies for marketing programs, including marketing development funds, co marketing, and marketing funded SPIFFs. - Develop the targeting and measurement model for an inside sales motion into product led growth prospects. - Build account intelligence and scoring to support account based marketing, expansion, and new product adoption. - Lead the analytical narrative for Marketing QBRs, operating reviews, and planning, connecting activity to pipeline and revenue. - Design experiments and measurement plans that identify which programs and growth motions should scale, change, or stop. - Build scalable datasets, dashboards, and quality controls in partnership with Marketing Operations, Sales Operations, Finance, and Data teams. QUALIFICATIONS - 7 or more years of experience in marketing, growth, revenue, or GTM analytics, ideally in B2B SaaS. - Advanced SQL skills and experience with customer, campaign, product usage, CRM, and cloud warehouse data. - Strong knowledge of demand generation, funnel measurement, attribution, experimentation, account based marketing, and pipeline economics. - Ability to independently structure complex problems and deliver defensible, decision ready recommendations. - Experience building scalable dashboards and data products. Salesforce experience is strongly preferred. - Excellent executive communication, high standards for accuracy, and the ability to influence senior stakeholders without direct authority. - Comfort operating as a strategic, hands on individual contributor. WHAT TO EXPECT FIRST 30 DAYS — LEARN AND ASSESS - Ramp on Salesforce, Snowflake, Sigma, and existing marketing reporting - Understand marketing programs, funnel definitions, attribution methodology, and end of quarter reporting processes - Build relationships with Marketing, Field Marketing, RevOps, Finance, and Data partners - Identify gaps in reporting coverage, data quality, and decision support - Support recurring and ad hoc analysis to build business context FIRST 60 DAYS — OWN AND IMPROVE - Take ownership of core marketing reporting and end of quarter deliverables - Improve existing dashboards and reporting for accuracy, usability, and actionability - Establish a consistent support model and feedback loop with Field Marketing - Begin analysis of funnel conversion, campaign performance, and pipeline contribution - Align core marketing metrics and definitions across Marketing, RevOps, and Finance FIRST 90 DAYS — DELIVER INSIGHTS AND IMPACT - Independently deliver accurate, executive ready marketing reporting for QBRs and other business reviews - Provide actionable insights into funnel performance, pipeline creation, and marketing investment effectiveness - Deliver an initial priority analysis, such as Field Marketing ROI, ABM targeting, or PLG and ISR opportunity identification - Recommend improvements to marketing measurement, attribution, and investment decisions - Reduce recurring ad hoc requests through scalable dashboards and self service reporting Docker does not offer visa sponsorship for this role. Compensation & Equity Canada: CA$165,900 – CA$237,000 + equity United States: $119,700 – $171,000 + equity ______________________________________________________________________ POSTING INFORMATION - Open vacancy: This posting is for an existing open role. - AI in hiring: Docker may use AI-assisted tools during our recruiting process. - Interview recordings: Candidates will be invited to opt in to interview recordings to support interviewer calibration and consistent evaluations. Recordings are optional and require explicit consent. ______________________________________________________________________ PERKS & BENEFITS - Remote-first by design – Work from your home, with offices in Seattle and Paris for connection and collaboration. - Flexibility that fits your life – We trust you to manage your schedule while delivering great work. - Time to recharge – Generous PTO, designated quarterly Whaleness Days, and a designated end-of-year Whaleness break. - Home office support – Set up your workspace for comfort and success. - Technology stipend – Equivalent to US$100 net per month to help support your work. - Learning & development – Annual stipend for conferences, courses, certifications, and continued learning. - Parental leave – 16 weeks of paid parental leave after six months of employment. - Equity for all full-time employees – Share in Docker's long-term success as we continue to grow. - Comprehensive benefits – Medical, retirement, and paid holidays vary by country. - Docker swag – Because representing the whale never gets old. Docker is proud to be an equal opportunity employer. We are committed to building a team that reflects a broad range of backgrounds, experiences, and perspectives. We believe diverse teams build better products, make better decisions, and better serve our global community. #LI-REMOTE