Senior Product Design Manager

Key Accountability Areas | Key Activities

Product Design

Product & Design Strategy

• Define and drive the product design strategy aligned with HungerStation’s product and business priorities.

• Translate complex customer and business problems into simple, scalable experiences.

• Partner with Product and Engineering leadership to shape product strategy and roadmaps.

• Advocate for customer-centric decision-making across the organisation.

• Identify experience gaps and opportunities across the end-to-end customer journey.

Design Excellence & Consistency

• Own and continuously raise the quality bar across HungerStation’s digital experiences.

• Provide design direction and oversight across multiple product domains.

• Establish clear design principles, patterns, and standards that create a consistent HungerStation experience.

• Lead the evolution and adoption of HungerStation’s design system.

• Establish effective design reviews, design QA, and experience-quality processes.

• Ensure Design is involved early in discovery and strategic product decisions.

Customer Insight & Product Impact

• Ensure research, customer feedback, behavioural data, usability testing, and experimentation inform design decisions.

• Encourage teams to validate assumptions early and continuously improve experiences after launch.

• Partner with Product and Data to measure design impact through conversion, engagement, adoption, retention, customer satisfaction, and usability.

• Ensure Design is accountable for measurable customer and business outcomes, not just design output.

Cross-Functional Leadership

• Partner closely with Product, Engineering, Data, Research, Commercial, Marketing, and Operations.

• Facilitate alignment around customer problems, priorities, and solutions.

• Present design strategy and recommendations clearly to senior leadership.

• Manage conflicting priorities and influence stakeholders across multiple teams.

• Stay engaged through implementation to ensure the intended customer experience is delivered.

Team Leadership

• Lead, coach, and develop a high-performing team of Product Designers.

• Set clear expectations around ownership, quality, collaboration, and customer impact.

• Develop designers’ product thinking, craft, business understanding, and stakeholder-management capabilities.

• Support recruitment, performance management, career development, and succession planning.

• Build a culture of ownership, constructive feedback, collaboration, and continuous improvement.

Strategy & Planning

• Contribute to the development and execution of the Division’s ABCs and OKRs, while ensuring alignment with other Functions' heads.

• Make critical decisions that support the Division's strategic and tactical direction.

• Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives.

• Distribute tactical responsibilities effectively to potential leaders in the Division, to improve the succession readiness of the organization over time.

• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.

Governance and Resilience

• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.

• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.

• Uphold a high-performance working environment and promote HS’s values.

People Management

• Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance.

• Participate in the identification and recruitment of key talents for the function.

• Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow.

• Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.

Budget Management

• Manage and own the budgeting cycle and provide input to the budgeting process.

• Ensure effective utilization of the function's budget, and report accurately on progress and challenges.

• Investigate and propose implementing strategies that result in a positive financial impact for HS.

• Manage the reporting departments effectively within budget, and report accurately on progress made and challenges encountered.

• Formulate strategies that result in a positive financial impact for HS and aim to mitigate financial and operational risks.

Disclaimer: This job description is not an exhaustive list of accountabilities and activities. Job incumbents may be required to perform additional job-related tasks and duties as assigned.

Knowledge and Experience

• 8 -10 years of experience in Product, UX, or Interaction Design, including experience leading and developing design teams.

• Proven experience designing complex digital products, ideally within e-commerce, marketplaces, food delivery, mobility, fintech, or similar consumer platforms.

• Strong expertise in user-centred design, product discovery, prototyping, usability testing, and design systems.

• Strong product thinking and ability to combine customer insights, data, experimentation, and business context.

• Proficiency in Figma and modern product-design workflows.

• Strong portfolio demonstrating design leadership, complex problem-solving, and measurable product impact.

• Excellent communication, stakeholder management, and ability to influence senior leadership.

• Experience working closely with Product, Engineering, Data, and business teams in fast-paced technology organizations.

Education and Certifications

• Bachelor’s degree in Product Design, User Experience (UX) Design / Interaction Design or a relevant field is required.

• Master’s degree in a relevant field is preferred.