Head of Advertising Media, Romania

Job Ref ID: JR0074550
As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.

You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.

THE JOURNEY

• Build and Scale the Brand Ads Business:
• Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.
• Develop Strategic Agency Partnerships:
• Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.
• Develop Strategic FMCG partnerships with global & local brands:
• Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.
• Own the P&L and Growth Strategy:
• Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.
• Drive Excellence in Execution:
• Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.
• Shape a High-Performing Team:
• Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.
• Be a Voice for Advertising in Glovo:
• Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.

• 8+ years of experience in digital or retail media, including time in media agencies, FMCG, or retail tech.
• Proven record of building or scaling a commercial function/business.
• Strong experience managing complex agency relationships and multi-brand portfolios.
• Demonstrated P&L ownership, with experience driving profitability in a high-growth environment.
• Strategic mindset with hands-on attitude — you can move from boardroom discussions to campaign-level problem-solving.
• Excellent leadership and communication skills — able to inspire teams, align stakeholders, and represent Glovo externally.
• Data-driven decision-making with the ability to balance analytical depth and creative thinking.
• Passion for advertising innovation, technology, and retail transformation.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly meal vouchers + free Glovo deliveries
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?
Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!