Creative Social Media Specialist

Key Responsibilities

1. Social Media Management

• Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
• Plan and maintain weekly and monthly content calendars.
• Prepare captions, artwork, videos, links, and relevant information before publishing.
• Schedule and publish content according to the approved plan.
• Review published posts for accuracy and update content when new information is provided.

2. Creative Content

• Develop content topics and creative ideas for CXM.
• Write captions, headlines, hooks, calls to action (CTAs), and copy for artwork.
• Develop concepts, storylines, and visual references for video content.
• Monitor social media trends and adapt relevant ideas to fit the CXM brand.

3. Content Categories

• Market Update / Market News

• Trading Education / Beginner Content

• Promotion & Campaign

• CXM Products & Services

• Partner / IB Content

• Seminar / Webinar / Event

• Lifestyle / Engagement Content

• Short-form Video Content

4. English–Thai Translation & Localization

• Translate documents and marketing materials from English into Thai.
• Translate promotions, campaigns, announcements, emails, customer notices, and social media content.

5. Graphic & Video Coordination

• Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen.
• Source references and define the intended mood and tone.
• Review artwork and video content before publishing.

6. Content Production Support

• Prepare scripts, talking points, shot lists, and content briefs.
• Coordinate with Coaches, Speakers, Sales, Partners, and the Production Team.
• Support the production of Weekly Market Updates, educational clips, promotional videos, partner interviews, and office content.

7. Live & Webinar Support

• Prepare artwork, captions, and promotional content.
• Prepare session topics and speaker information.
• Coordinate preparation for Facebook Live and Zoom Webinar sessions.

8. Promotion & Campaign Communication

• Summarize promotions in clear, easy-to-understand language for Thai clients.
• Prepare communication briefs for campaigns.
• Verify campaign periods, eligibility, rewards, CTAs, and terms and conditions.

9. Social Media Monitoring & Reporting

• Monitor reach, engagement, video views, and overall content performance.
• Prepare weekly and monthly content performance summaries.

10. Competitor & Trend Research

• Monitor competitors within the Forex, CFD, and trading market.
• Analyze competitor content, promotions, and creative approaches.
• Identify relevant trends and propose new content ideas for CXM Thailand.

11. Brand & Content Accuracy

• Ensure content is aligned with CXM brand guidelines.
• Verify market information, promotional details, figures, and other critical information before publishing.
• Include risk warnings or disclaimers when required.

Qualifications / Requirements

• Bachelor's degree in Marketing, Communication Arts, Digital Media, Advertising, or a related field.
• Experience in Social Media, Content Creation, Creative Content, or Digital Marketing is an advantage.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Basic proficiency in Canva and design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, or CapCut is an advantage.
• Good understanding of Facebook, TikTok, and YouTube platform usage.
• Strong Thai writing skills, with the ability to create captions, headlines, and social media copy.
• Basic English reading and communication skills.
• Ability to translate and adapt English content into Thai for marketing and social media purposes.
• Creative mindset with the ability to develop content ideas, concepts, and references.
• Strong attention to detail, particularly when checking copy, figures, dates, promotions, and information before publication.
• Ability to collaborate effectively with Graphic Designers, Video Editors, Cameramen, Sales, and other relevant teams.
• Ability to manage multiple tasks and work effectively under deadlines.
• Strong ownership and follow-through, from receiving a brief through to content publication.