Director, Product Marketing - Lincoln

Lincoln is Ford’s luxury automotive brand, distinguished by its heritage and commitment to creating thoughtful products and experiences for customers. The brand brings together design, innovation, and experiences to create a distinctive expression of modern luxury.

The Director of Product Marketing, Lincoln is a pivotal leadership role responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring every vehicle delivers on the brand’s promise, client expectations, and business objectives. This leader owns the product marketing agenda and key portfolio recommendations across the development process, integrating voice of the client, competitive intelligence, brand strategy, volume and revenue objectives, offering strategy, pricing, content, and product mix. As Lincoln’s product and market expert, you will partner across product development, design, finance, research, sales, quality, and brand teams to make clear trade-offs, drive timely decisions, and create compelling vehicles that strengthen desirability, quality, and profitability—and help make Lincoln a brand clients cannot live without.

You Will...

Product Vision & Portfolio Strategy

• Set Lincoln’s product marketing strategy and translate brand pillars, client needs, market dynamics, and business priorities into compelling vehicle and portfolio choices with clear client, volume, revenue, quality, and profitability objectives.

• Serve as the product marketing expert across Lincoln vehicle programs through every stage of development, ensuring product assumptions and decisions support a distinctive modern luxury experience.

• Define and own product value propositions and offering strategies, including content, packaging, pricing, volume, and mix, to maximize client desirability, quality, revenue, and profitability.

• Ensure consistency across all Lincoln nameplates delivering series and derivative cross carline strategies

Client, Segment & Competitive Leadership

• Champion the voice of the client throughout product development and ensure future Lincoln programs achieve all product marketing deliverables.

• Build deep expertise in target clients, current and future segments, competitors, technology, and cultural trends; convert insights into clear product choices and recommendations.

• Partner with market research teams to plan key research events, participate in client learning, communicate findings, and advocate for insights in product and design decisions.

Product Development & Offering Strategy

• Lead Lincoln product studies and strategic reviews that identify opportunities to modernize and simplify offerings, improve profit, strengthen quality, and reduce complexity.

• Integrate Lincoln brand strategy into vehicle-line assumptions and lead product implementation of priority initiatives, including connectivity, subscription, and experiential elements.

• Assess feature and commodity take rates to align high-demand content with market availability, strengthen financial forecasting, and inform corporate emissions planning.

Launch, Lifecycle & Business Performance

• Ensure a disciplined handoff of marketing responsibility and product knowledge as vehicles transition from future programs to current-model launch teams; support go-to-market plans and internal product immersions.

• Lead in-cycle actions that create excitement for Lincoln products and respond to evolving client, competitive, and business conditions.

• Drive ongoing quality and profit improvement, content realignment, complexity reduction, and enterprise cost optimization for Lincoln nameplates in coordination with brand and enterprise partners.

Cross-Functional & Team Leadership

• This role leads the team responsible for translating Lincoln’s product strategy into disciplined program execution. You will set priorities, clarify decision rights, remove barriers, and ensure the team delivers consistently across vehicle programs and lifecycle actions.

• Lead cross-functional alignment across product development, design, engineering, finance, research, sales, quality, brand, and marketing teams. 

• Frame key decisions, recommend trade-offs, establish clear owners and timing, and hold partners accountable for delivering agreed product and business outcomes.

• Build persuasive business cases and executive recommendations that combine client insight, competitive intelligence, financial analysis, and a compelling point of view. Communicate choices, risks, and trade-offs with clarity to influence senior leaders and secure timely decisions.

• Champion product strategy and presentation materials for key dealer engagements, ensuring dealer perspectives inform decisions and product stories are clear and compelling.

• Lead, coach, and develop a team that includes managers and Senior Managers; establish clear priorities, decision rights, accountabilities, and operating rhythms across the Lincoln Product Marketing organization.

• Strengthen leadership capability, allocate talent against business priorities, support career growth and succession planning, and foster an inclusive culture of curiosity, collaboration, learning, and accountability.

You'll Have...

• Bachelor’s degree in marketing, Business, Advertising or a closely related field.

• 12+ years of progressive professional experience in product marketing, product strategy, product development, brand management, or a related marketing field (or 10+ years of experience with a Master’s degree/MBA).

• Demonstrated team leadership and leadership through influence and collaboration across multiple internal and external partners, including senior leaders.

• This role is considered Hybrid based in Detroit, MI.

You May Also Have...

• Strong analytical and financial capabilities, with experience using data to explain client behavior, build business cases, evaluate trade-offs, and recommend action.

• Strong communication and presentation skills, including advanced proficiency with Excel and PowerPoint.

• Experience with the automotive product development process and the marketing deliverables required from early strategy through launch and lifecycle management.

• Experience developing product, content, packaging, pricing, volume, and mix strategies for a premium or luxury brand.

• Understanding of U.S. marketing and sales operations and the needs of luxury clients and automotive dealers.

• Knowledge of key automotive data sources, tools, and dashboards, including GPS, NVCS, JDPIN+, and S&P.

• Demonstrated ability to simplify complex issues, think innovatively, act with urgency, and persuasively make the case for change.

• Resilient, proactive, curious, and collaborative leadership style, with strong listening, learning agility, disciplined prioritization, and the ability to manage multiple priorities.

• Master’s degree or MBA in Marketing, Business, Finance, or a related field.

What You'll Receive in Return...

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day 
• Paid time off and the option to purchase additional vacation time.
This position is a leadership level 4.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: LL4 Benefits
Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

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