Lead Marketing Specialist - Valves

Lead Marketing Specialist - Valves

We're looking for a Lead Marketing Specialist to join our Farris team in Brecksville, Ohio!

Responsible for developing, coordinating, and executing marketing initiatives that increase brand awareness, strengthen customer engagement, and support revenue growth.  This position provides leadership in digital marketing, marketing communications, campaign development, and performance analytics. The Lead Marketing Specialist works closely with Product Management, Sales, and Market Development teams to align marketing activities with business objectives.  The position serves as a senior individual contributor, providing functional leadership and direction to other marketing specialists without necessarily having direct supervisory responsibilities.

Location: Brecksville, OH

Salary: $95,000-$120,000/Annually

Please note that the salary range information provided is a general guideline only, reflecting a position based in Ohio. Criteria such as the candidate’s qualifications and relevant experience, the scope of the specific position, as well as market and business considerations will be evaluated when extending an offer.

Benefits: We Take Care of Our People Paid Time Off I 401K with Employer Match and Profit Sharing I Health and Wellness Benefits I Learning and Development Opportunities I Referral Program I Competitive Pay I Recognition I Employee Stock Purchase Plan I Inclusive & Supportive Culture
YOUR CHALLENGE:

• Lead digital marketing initiatives across company websites, email campaigns, social media, and digital advertising.
• Develop and execute integrated digital marketing campaigns targeting key industries and customer segments.
• Manage search engine optimization (SEO) and search engine marketing (SEM).
• Oversee LinkedIn and other relevant B2B digital marketing channels.
• Improve website content, traffic, user experience, and conversion rates.
• Collaborate with product managers to plan and execute product launches and promotional campaigns.
• Translate technical product information into effective customer-facing marketing materials.
• Oversee development of product brochures, case studies, technical articles, videos, presentations, and other printed and digital content.
• Coordinate content development with engineering, product management, and sales.
• Develop campaign schedules, deliverables, and budgets.
• Develop marketing performance dashboards and reports.
• Support sales team with trade shows, conferences, webinars, and industry events.
• Maintain brand standards and consistent messaging.
• Manage external marketing agencies, designers, and content providers.
• Review marketing deliverables for quality, consistency, and effectiveness.
• Coordinate marketing requests from Product Management, Sales, and other departments.
• Identify opportunities to improve marketing processes and productivity.

WHAT YOU BRING:

• 7-10 years of experience in similar roles (preferably B2B).
• Bachelor's degree in marketing, Business Administration, Industrial manufacturing management, or a similar field.
• Experience leading cross-functional marketing projects.
• Demonstrated ability to translate technical content into strategic messaging.
• Proven ability to mentor/coach junior marketing professionals.
• Certification(s)/ Specialized Training preferred in marketing tools and digital marketing platforms and analytics tools (social media, email marketing, and content management systems).
• Ability to translate marketing strategy into actionable plans and execute with autonomy and accountability.

Who We Are:

FARRIS ENGINEERING

WE HELP YOU ENGINEER IT! We are committed to provide total pressure, flow control management, heat exchanger repair and isolation products to industrial markets. Our experienced engineering team and innovative products, equip, audit, monitor and maintain, ensuring plant function and safety.

To learn more visit: Farris | Valves | Curtiss-Wright

Compliance Statement

This position may require exposure to export-controlled information and subject to additional security screening.  In the event information provided during the security screening reveals ineligibility to access export-controlled information, any offer of employment may be reconsidered or withdrawn. 

For US Applicants: EEO is The Law – click here for more information.