Sales Development Manager - EMEA

Title: Sales Development Manager - EMEA Location: London Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. ABOUT THE ROLE We are hiring a Manager, Sales Development in London to build and scale a next-generation sales development program at Cursor. This won’t be a traditional SDR team focused on dialing through lists. Instead, this leader will design and run a modern program centered on demand interception, PLG signals, and creative automation experiments in close partnership with Growth and RevOps. You’ll be responsible for building and scaling a high-velocity team of Account Associates who operate with a builder’s mindset. This team will launch new outbound automation plays, capture and act on signals from our self-serve funnel, and develop repeatable playbooks to convert lower-tier paid users into long-term, high-value customers. Most importantly, you’ll do this while standing up a scalable outbound motion to consistently break into strategic enterprise accounts and drive meaningful evaluations of Cursor. This is a foundational leadership role for someone who thrives in ambiguity, loves experimenting with new go-to-market tactics, and is passionate about redefining what sales development can look like. What You’ll Do - Build and lead a high-performing Account Associate team focused on experimentation and growth - Partner closely with Growth and RevOps to design, launch, and iterate on automation experiments (e.g., LinkedIn outreach, event-based triggers, in-product signals) - Define a playbook for demand interception and signal-based selling, rather than traditional cold outbound - Recruit and coach Account Associate candidates with high slope and curiosity, fostering an inclusive and innovative culture - Develop operational rigor: build feedback loops, define “what good looks like,” and translate learnings into clear activity metrics - Ensure Account Associates are trained to handle brief discovery calls and guide customers through early product value realization - Collaborate cross-functionally with Sales, Marketing, and Product to identify and activate creative campaign ideas based on product usage signals - Nurture a talent pipeline for sales and the rest of the business What We’re Looking For: - 3-4+ years of SDR management experience, ideally with prior AE closing experience, and a proven ability to design new motions and test unconventional or innovative go-to-market tactics. - Strong operational mindset – ability to design experiments, track performance, and systematize learnings - Comfort with ambiguity and excitement about breaking the traditional sales development mold - Curiosity about AI and ability to translate technical product signals into GTM actions - Experience coaching and developing early-career or career-switching talent; passion for hiring non-traditional profiles and building diverse teams - Bonus: exposure to AI products, growth automation tools, or hybrid sales/growth roles