Manager, Audience Strategy & Analytics

crossmediainc | Media and advertising

15d 16h ago

On-site

Full Time

United States of America

Title: Manager, Audience Strategy & Analytics Location: New York, New York

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

We are hiring a Supervisor, Audience Strategy & Analytics to join Redbox, Crossmedia’s marketing science and data science team. You will serve as a day-to-day analytical and client lead across current client engagements, new business opportunities, and internal initiatives, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams.

This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies and insights. This is an opportunity to play a key role in shaping how audiences are understood, developed, and activated.

YOUR ROLE

Lead audience strategy and analytics workstreams across current clients, new business, and internal initiatives, from audience development and analysis through insights and recommendations.
Partner with clients and account teams to define business and media objectives, identify target customers, assess opportunities, and translate business questions into actionable data and research plans.
Develop audience strategies including profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing, using data and research to uncover media and marketing opportunities.
Work with audience data and identification platforms such as Experian and TransUnion, and syndicated research sources including MRI-Simmons, YouGov, and GWI.
Analyze data using SQL, Python, R, and other analytical tools, including first-party CRM data, and apply techniques such as lift analysis and A/B testing.
Translate complex analysis into clear visualizations, compelling stories, and actionable recommendations for clients and internal stakeholders.
Oversee the development and deployment of custom audience solutions, including project roadmaps, and manage execution with external data, research, and vendor partners.
Serve as an audience analytics expert in client meetings, confidently communicating findings, methodologies, and recommendations to technical and non-technical audiences.
Collaborate with planning, strategy, research, programmatic, investment, Ad Ops, and other agency teams to connect audience insights to media and communications strategies.
Lead and mentor Analysts and Senior Analysts, providing guidance on prioritization, analytical approaches, project execution, and professional development.
Contribute to the development of Redbox’s audience analytics capabilities through new methodologies, dashboards, training, and thought leadership.

REQUIREMENTS:

Bachelor’s degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems preferred.
4+ years of experience in Audience Analytic. Media agency or media technology experience required.
Strong understanding of audience strategy, analytics, and the application of audience data to media and marketing challenge
Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development.
Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
Working knowledge of SQL, Python, R, or similar analytical tools, with experience applying analytical techniques such as lift analysis or A/B testing.
Strong client-facing communication skills with the ability to translate complex analysis into clear insights and recommendations.
Experience managing, mentoring, or developing junior team members.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO/Annual leave with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs
And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
Ability to stand, bend, and reach
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
The ability to observe details at close range (within a few feet of the observer).

Required Skills

sqlpythonr

Required Languages

🇬🇧 English