Retention Marketing Manager, Subscriptions

Cricut is looking for a Marketing Manager to lead retention of our subscriber base. Retention is one of the biggest levers we have to grow our subscription business, and this role owns it end to end.
Subscribers leave for 2 reasons. Some choose to cancel, often because they never discovered or tried the full set of benefits they pay for. Others leave without ever deciding to, when a card expires or a payment fails. Both are solvable.

Your objective is to make sure every subscriber gets full value from their subscription and has every reason to stay. You will own the experience from a subscriber’s first days through the moment they consider leaving, across Design Space, our owned channels (email, push, SMS), the web cancellation flow, and payment recovery. The impact of your work will show up directly in our retention numbers.

Key Responsibilities

Across each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.

• Benefit awareness
  • Build onboarding and ongoing communications so every subscriber knows the full breadth of their subscription, including new value as it’s added.
• Benefit adoption
  • Partner with data and research to find which benefits predict retention, then get more subscribers to them sooner.
  • Design journeys that move subscribers from knowing about the benefits to using the benefits.
• Voluntary churn
  • Own the cancellation flow end to end, including the reasons we capture, the save/pause offers we present, and follow-up after someone cancels.
  • Test and iterate ways to improve save rate while keeping the experience clear and compliant.
• Involuntary churn
  • Own the strategy to reduce churn from payment failures and expired cards, partnering with finance, engineering, and payment providers on retry logic, card updater services, and payment options.
  • Build payment recovery communications that prompt subscribers to update their payment details before and after a failure.

• 5+ years in retention marketing, including direct ownership of retention for a subscription product.
• A track record of moving churn, save rate, or lifetime value through testing.
• Experience with owned channels (email, push, SMS, in-app), cancellation flows, or payment recovery.
• Comfort with data and experience partnering with product and engineering to ship experience changes.

Expectations

• Become an expert quickly. Learn the subscription business, customers, and metrics inside and out.
• Lead with impact. Bring creative ideas that drive measurable results.
• Be resourceful. Use partners across data, research, product, and international.
• Create clarity. Keep teams aligned through simple plans and crisp communication.
• Move with urgency and focus. Prioritize what matters and adjust as you learn.
• Raise the bar. Own outcomes, collaborate with low ego, and use AI to amplify impact.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.