Growth Marketing Manager

Position:
Growth Marketing Manager, Web & CRO

Company:
Cresta

Compensation:
Base Salary Range: $130,000.00 - $170,000.00

Location:
United States (Remote)

Employment type:
Not specified

Work Arrangement:
Remote

Short Summary:
Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve our website as a high-performing growth engine, driving organic traffic and improving conversion rates.

Responsibilities:
- Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business.
- Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program.
- Manage web intake and prioritization, handling 5+ new weekly requests across stakeholders.
- Project manage internal stakeholders and external partners, ensuring high-quality work.
- Oversee Webflow CMS operations, including page builds, updates, and governance standards.
- Elevate website quality through improvements to messaging clarity and user experience.
- Lead website localization efforts in partnership with the International Marketing Manager.
- Build website performance reporting and insights, ensuring clean measurement across systems.
- Identify and evaluate new tools and technologies to improve site performance.

Requirement:
- 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS.
- Demonstrated experience owning a marketing website end-to-end.
- Deep hands-on experience with enterprise web CMS platforms.
- Proficiency with GA4 and Looker or similar BI tools.
- Strong project management and organizational skills.
- Excellent cross-functional communication and stakeholder management skills.

Benefits:
- Comprehensive medical, dental, and vision coverage.
- Flexible PTO.
- Paid parental leave.
- Retirement savings plan.
- Remote work setup budget.
- Monthly wellness and communication stipend.
- In-office meal program and commuter benefits for onsite employees.