Digital Marketing Manager

Position:
Digital Marketing Manager

Company:
Cresta

Compensation:
Base Salary Range: $100k - $165k base. Actual base salary will be determined based on candidate-specific factors including experience, skills, and location.

Location:
United States (Remote)

Employment type:
Not specified

Work Arrangement:
Remote

Short Summary:
We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels.

Responsibilities:
- Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
- Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
- Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
- Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
- Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
- Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
- Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Requirement:
- 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
- Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
- Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume
- Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
- Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
- Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
- Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency

Benefits:
- Comprehensive medical, dental, and vision coverage
- Flexible PTO
- Paid parental leave
- Retirement savings plan
- Remote work setup budget
- Monthly wellness and communication stipend
- In-office meal program and commuter benefits for onsite employees