Marketing Specialist (Remote)

Title: Marketing Specialist (Remote) Location: ** Corporate **

Cranial Technologies is the only company in the world completely dedicated to researching, diagnosing, and treating plagiocephaly (commonly called flat head syndrome). With over 400,000 babies successfully treated, we are the plagiocephaly experts and the leader in pediatric cranial shaping orthoses.

Cranial Technologies also provides treatment with EarWell® to correct infant ear shapes without surgery. With over 600,000+ successful outcomes, EarWell® is a proven, non-invasive treatment option for families.  

This is a remote opportunity with 10% travel for in-person meetings.

We are looking for a full-time Marketing Specialist to join our Marketing team. This is a growth-focused role designed for someone early in their marketing career who wants hands-on exposure to digital, creative, and operational marketing. You’ll gain experience across web, content, and campaign execution while being mentored to take on increasing ownership over time.

Key Responsibilities:

Creative Strategy & Design for Performance Marketing

• Create high-quality visual assets across print, digital advertising, social media, and website environments.

• Produce and edit short-form videos for social media, including Instagram Reels, TikTok, Facebook, and paid digital campaigns.
• Apply graphic design principles, including typography, composition, visual hierarchy, and brand consistency, across creative deliverables.
• Adapt designs and video assets for different platforms, audience needs, and campaign performance insights.

• Create and edit marketing assets using Adobe Illustrator, Photoshop, Canva, and CapCut or an equivalent video editing platform; knowledge of Adobe After Effects is a plus.
• Partner with Quality & Compliance to ensure all creatives are compliant with regulatory, brand, and clinical standards.

User-Generated Content (UGC) Curation

• Source, curate, and organize UGC from patients, agencies, and influencers to support campaign and channel goals.
• Collaborate with external agencies and influencers to produce authentic, performance-driven content aligned with brand guidelines.

Website & Landing Pages

• Support the design, updates, and optimization of website and landing page content to advance demand generation goals.
• Support A/B testing and creative updates to improve conversion rates, user experience, and campaign performance.
• Partner with external vendors to implement new templates, components, and design modules.
• Support broader marketing and commercial initiatives, ensuring seamless execution across campaigns and channels.

Requirements & Qualifications

• Bachelor’s degree preferred; 1–3 years of experience in marketing, graphic design, content creation, or a related field.
• Experience with CMS platforms and a willingness to learn new tools.
• Strong communicator: organized, adaptable, collaborative, and proactive in a fast-paced environment.

• Strong portfolio of previous graphic design and content creation projects required with application; examples of social media video work strongly preferred.
• Ability to manage multiple projects, incorporate feedback, and meet deadlines while maintaining quality and brand standards.

We offer an excellent benefits package:

• Medical, Vision, and Dental Insurance
• 401k Retirement Plan
• 18 Days of Paid Time Off plus 7 paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• The pay range for this position is $60,000–$80,000, depending on experience.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.

#LI-Remote

pineapple language required