Middle Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation

Company

Cox Automotive - USA Marketing Digital Marketing / Communications Specialist II Individual Contributor Can work remotely but need to live in the specified city, state, or region Yes, 5% of the time Day

Compensation

Compensation includes a base salary in the range of $61,100.00 - $91,700.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

*This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.

The Digital Marketing / Communications Specialist II owns ad serving and trafficking operations for paid media. This role traffics creative and tags into the ad server and buying platforms, manages creative rotation and weighting across flights, and resolves delivery and impression discrepancies between the ad server, publishers, and buying platforms. Every paid media campaign depends on this work being correct before launch and monitored after it.

As ad serving moves in-house, this role is accountable for ad-serving hygiene and for the operational discipline behind the ad-serving vendor investment: clean placement structures, accurate tag implementation, retired trafficking sheets, and reconciled delivery counts. Specialist II coordinates with the Activation Senior Specialist on launch sequencing, with Marketing Technology and web teams on site tag implementation, and with publishers and ad-serving vendors on technical troubleshooting.

What You’ll Do

Creative Trafficking & Ad Serving

• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.

• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.

• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.

• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.

• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.

Tag & Pixel Management

• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.

• Audits tag placement across landing pages and site templates, identifying missing, duplicated, or misfiring tags.

• Maintains tag documentation mapping each tag to its campaign, conversion event, and owner.

• Coordinates tag requests with third-party vendors including verification, rich media, and measurement partners.

Delivery Troubleshooting & Discrepancy Resolution

• Monitors delivery across ad servers, buying platforms, and publisher reporting, identifying impression, click, and conversion discrepancies.

• Investigates and resolves discrepancies with publishers, platforms, and ad-serving vendors, documenting root cause and resolution.

• Troubleshoots creative rendering, latency, and serving failures and executes corrective trafficking changes.

• Escalates unresolved technical issues with a clear summary of the investigation completed to date.

• Tracks recurring discrepancy patterns by publisher or platform and surface them for commercial follow-up.

Ad-Serving Hygiene & Vendor Operations

• Owns ad-serving hygiene including retirement of completed placements, archiving of inactive creative, and removal of orphaned tags.

• Monitors ad-serving impression consumption against the contracted vendor commitment and flags pacing variances.

• Supports invoice validation for ad-serving costs by reconciling served impressions against vendor reporting.

• Maintains ad-serving configuration documentation including user access, naming standards, and trafficking procedures.

• Executes quality assurance checks covering rendering, click-through function, tracking, and creative accuracy before every launch.

Reporting & Collaboration

• Pulls ad server delivery reporting and provides served impression, click, and rotation data to support campaign reporting.

• Coordinates with the Activation Sr Specialist and respective teams on logistics, execution, and metrics for each launch.

• Designs and develops trafficking status views giving the team visibility into what is built, what is pending, and what is blocked.

• Stays current on ad serving standards, creative formats, privacy and signal-loss developments affecting tag-based measurement.

What’s in It for You?

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are 

Minimum:

• Bachelor’s degree in related discipline and 2 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years’ experience in a related field.
• Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.

• Experience resolving delivery and impression discrepancies with publishers or platforms.

• Experience working with agencies, publishers, and vendors on technical troubleshooting.

• Attention to detail; treats trafficking accuracy as non-negotiable and catches errors before they reach market.

• Problem solving; works discrepancies methodically to root cause rather than stopping at the symptom.

• Process discipline; follows and documents trafficking procedures consistently.

• Communication; explains technical issues clearly to marketing partners and vendors.

• Focuses on execution; manages concurrent trafficking requests against firm launch deadlines.

• Proficiency with an ad server such as Campaign Manager 360 and familiarity with third-party ad servers and rich media vendors.

• Working knowledge of ad tags, pixel creation and implementation, and macro and cache-buster conventions.

• Understanding of online ad serving concepts and metrics including CPM, CPC, CPA, ROAS, viewability, and video completion rate.

• Familiarity with online creative formats including HTML5, video, and rich media, and with their platform specifications.

• Working knowledge of DV360 or comparable demand-side platforms and self-serve social buying platforms.

• Proficiency in Microsoft Excel and familiarity with project management platforms such as Monday.com.

Join the Cox family of businesses and make your mark today! 

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. EOE, including disability/vets Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.