Marketing Manager

Cornwall Insight is a trusted independent expert in data, analysis and forecasting for the energy transition. We provide comprehensive market intelligence, forecasts, consultancy and learning to organisations navigating the complexities of the GB and Irish energy markets, from renewable generators and flexibility providers to energy suppliers, large users, and investors. Cornwall Insight is widely recognised for the independence, depth and reliability of its insight.
The Marketing Manager is responsible for leading all demand generation activity across Cornwall Insight – driving traffic to our website and digital channels and converting that traffic into engaged prospects. This covers paid and organic search and social, webinars, events, email campaigns, and the development of content and data tools, working with Marketing Cloud Account Engagement (MCAE) to ensure prospects enter the database correctly.

This role works hand-in-hand with the Marketing Operations Manager, who leads the Salesforce and Account Engagement side of the marketing strategy (martech stack, marketing automation, lead scoring and routing, funnel dashboards). A smooth handover between demand generation and marketing operations is essential, ensuring prospects move seamlessly from initial engagement through to a sales-ready pipeline.