20d 22h ago
Sr. Director, Pre-License
seocontent_managementlmsunit_economicscac+1
📡Worldwide Remote
Sr. Director, Pre-License
Colibri Group | Online professional education
20d 22h agoWorldwide Remote
Full Time
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com
Position Overview:
As a core member of the combined Property Professions leadership team, the Single-Threaded Leader (STL) for Pre-License owns the start of the customer relationship. This role owns the end-to-end pre-license outcome for qualifying education across the ecosystem — from acquisition through course completion and licensure — and is accountable for both revenue/contribution and cost.
The role has two inseparable pillars: (1) new-customer acquisition excellence — the modern growth-marketing motion of discovery, funnel, and conversion that wins customers efficiently — and (2) product-experience excellence — the learning experience that keeps students engaged, drives completion, and helps them pass. Together these drive satisfaction and referral and feed the post-license CE, Membership, and Professional Development engine.
This role authors the pre-license engine that every brand runs on, directing matrixed resources from Marketing, Product, Operations, and Shared Services against QE outcomes rather than managing those functions directly.
What You'll Do• Own the Pre-License outcome end to end. Own revenue and contribution and manage the cost line across the ecosystem, including enrollment growth, first-attempt pass rate, completion rate, and CAC by channel and state, from acquisition through licensure.
• Drive new-customer acquisition. Lead the growth-marketing motion — modern discovery (SEO/GEO, content), paid search/social for license intent, conversion rate optimization (CRO), lead-to-enrollment, and referral/partnership channels.
• Deliver product-experience excellence. Own the student experience that drives engagement and completion, including exam-prep tooling, at-risk intervention, AI tutor/advisor capability, and instructor quality; first-attempt pass rate is the core product promise.
• Build satisfaction and referral into a growth engine. Design the pre-license experience to drive NPS, referral, and repeat business, seeding the entire downstream customer lifecycle.
• Own the QE→CE handoff. Jointly own the attach playbook (the 30- to 90-day post-pass welcome, sales, and campaign motion) with the Post-License STL, with the Ecosystem President as tie-breaker on seam disputes. Hand off newly-licensed customers, along with structured student data (completion velocity, exam performance, at-risk signals), to the post-license engine at the point of licensure.
• Author and standardize the pre-license operating model. Establish a single acquisition → enrollment → completion → pass motion run by national and LDB brands on a shared platform and shared playbooks, keeping the method uniform while allowing brand-level local execution.
• Deploy AI across the QE workflow. Drive adoption of acquisition AI (bidding, nurture, lead scoring) and outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), tracking AI adoption as an operating metric.
• Direct matrixed functional resources. Pull resources from Marketing, Product, Operations, and Shared Services against QE outcomes; own the acquisition and product-experience roadmap, channel and budget allocation within the QE P&L, and conversion/pass-rate targets.
• Maintain 100% state compliance status for pre-license at all times; this is a non-negotiable operating constraint on the role.
• Run the operating cadence. Lead a weekly review of funnel and outcome metrics (CAC, conversion, completion, pass) and own the QE quarterly plan within the Annual Operating Plan (AOP).
• Escalate appropriately. Escalate brand-level positioning conflicts, shared-platform tradeoffs, and spend above the agreed threshold to the President, Ecosystem.
What You'll Need to Succeed • Drive new-customer acquisition. Lead the growth-marketing motion — modern discovery (SEO/GEO, content), paid search/social for license intent, conversion rate optimization (CRO), lead-to-enrollment, and referral/partnership channels.
• Deliver product-experience excellence. Own the student experience that drives engagement and completion, including exam-prep tooling, at-risk intervention, AI tutor/advisor capability, and instructor quality; first-attempt pass rate is the core product promise.
• Build satisfaction and referral into a growth engine. Design the pre-license experience to drive NPS, referral, and repeat business, seeding the entire downstream customer lifecycle.
• Own the QE→CE handoff. Jointly own the attach playbook (the 30- to 90-day post-pass welcome, sales, and campaign motion) with the Post-License STL, with the Ecosystem President as tie-breaker on seam disputes. Hand off newly-licensed customers, along with structured student data (completion velocity, exam performance, at-risk signals), to the post-license engine at the point of licensure.
• Author and standardize the pre-license operating model. Establish a single acquisition → enrollment → completion → pass motion run by national and LDB brands on a shared platform and shared playbooks, keeping the method uniform while allowing brand-level local execution.
• Deploy AI across the QE workflow. Drive adoption of acquisition AI (bidding, nurture, lead scoring) and outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), tracking AI adoption as an operating metric.
• Direct matrixed functional resources. Pull resources from Marketing, Product, Operations, and Shared Services against QE outcomes; own the acquisition and product-experience roadmap, channel and budget allocation within the QE P&L, and conversion/pass-rate targets.
• Maintain 100% state compliance status for pre-license at all times; this is a non-negotiable operating constraint on the role.
• Run the operating cadence. Lead a weekly review of funnel and outcome metrics (CAC, conversion, completion, pass) and own the QE quarterly plan within the Annual Operating Plan (AOP).
• Escalate appropriately. Escalate brand-level positioning conflicts, shared-platform tradeoffs, and spend above the agreed threshold to the President, Ecosystem.
• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
• Demonstrated ownership of both acquisition and outcome: an acquisition-and-conversion P&L at scale (CAC, conversion, unit economics) combined with ownership of a product or experience that drove completion and outcomes — candidates must show ownership of both, not just one.
• Growth-marketing fluency across modern discovery/SEO/GEO, paid channels, CRO, and marketing automation, paired with product or experience ownership.
• Experience in PE-backed or high-accountability environments where execution is measured, reported, and consequential.
• Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
Required Education
• Bachelor's degree in Business, Marketing, Operations, or a related field.
• MBA or advanced degree preferred.
Required Technical and Specialized Skills
• Growth marketing: modern discovery (SEO/GEO, content), SEM/paid social, CRO, marketing automation, CRM pipeline management, partnership marketing.
• Product and learning experience: LMS/experience design, exam-prep tooling, at-risk analytics, engagement/completion optimization, instructor-quality signal management.
• Regulatory and compliance operations: 50-state approval/filing for RE and appraiser QE, in partnership with Shared Services Legal & Compliance.
• Unit economics: CAC by channel/state, conversion economics, and contribution margin at the enrollment level.
• AI-first deployment: acquisition AI (bidding, nurture, lead scoring), outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), and content AI (authoring with subject-matter-expert validation); ability to size a team AI-first and track adoption as an operating metric.
• Demonstrated ownership of both acquisition and outcome: an acquisition-and-conversion P&L at scale (CAC, conversion, unit economics) combined with ownership of a product or experience that drove completion and outcomes — candidates must show ownership of both, not just one.
• Growth-marketing fluency across modern discovery/SEO/GEO, paid channels, CRO, and marketing automation, paired with product or experience ownership.
• Experience in PE-backed or high-accountability environments where execution is measured, reported, and consequential.
• Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
Required Education
• Bachelor's degree in Business, Marketing, Operations, or a related field.
• MBA or advanced degree preferred.
Required Technical and Specialized Skills
• Growth marketing: modern discovery (SEO/GEO, content), SEM/paid social, CRO, marketing automation, CRM pipeline management, partnership marketing.
• Product and learning experience: LMS/experience design, exam-prep tooling, at-risk analytics, engagement/completion optimization, instructor-quality signal management.
• Regulatory and compliance operations: 50-state approval/filing for RE and appraiser QE, in partnership with Shared Services Legal & Compliance.
• Unit economics: CAC by channel/state, conversion economics, and contribution margin at the enrollment level.
• AI-first deployment: acquisition AI (bidding, nurture, lead scoring), outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), and content AI (authoring with subject-matter-expert validation); ability to size a team AI-first and track adoption as an operating metric.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Required Skills
seocontent_managementlmsunit_economicscacartificial_intelligence
Required Languages
🇬🇧 English