Senior Marketing Manager

Position:
Senior Marketing Manager

Company:
Colibri Group

Location:
Remote

Employment type:
Full-time

Short Summary:
SimpleNursing is looking for a Senior Manager, Marketing to own the execution and performance of marketing channels, including SEO, content, lifecycle marketing, and conversion rate optimization. This role requires a hands-on growth marketer who can demonstrate the impact of their programs and experiments.

Responsibilities:
- Own the roadmap and execution across marketing channels, including SEO, content, lifecycle email, and landing pages.
- Grow organic acquisition by identifying search opportunities and improving existing content.
- Build and optimize lifecycle programs using student behavior and engagement signals.
- Improve conversion across landing pages and trial sign-up flows through structured tests.
- Analyze customer journeys and funnel performance using tools like GA4 and Google Search Console.
- Partner with various teams and communicate priorities and performance updates to stakeholders.

Requirement:
- Six or more years of experience in B2C growth, digital marketing, or demand generation.
- Hands-on experience in SEO, content marketing, lifecycle email, and conversion rate optimization.
- A track record of launching campaigns and using measurable results to improve metrics.
- Strong analytical judgment and ability to translate data into actions.
- Effective collaboration across teams and strong communication skills.
- Experience in healthcare, education, or digitally focused B2C organizations is a plus.

Benefits:
- Own a meaningful part of the SimpleNursing growth engine.
- Work across the full customer journey and see the impact of your work.
- Partner with talented colleagues while maintaining clear ownership of your channels.
- Join a growing business where your contributions will have a visible impact.
- Support future nurses through products designed to help them succeed.