Web3 PPC Manager

Run and optimize paid campaigns for Web3 clients across Google, Meta, X and crypto ad networks.

• Develop and execute PPC campaigns across various PPC platforms such as Google, Meta, Twitter/X, and Web3-specific platforms
• Monitor campaign performance and optimize for maximum ROI
• Conduct keyword research and ad copy testing to improve campaign effectiveness
• Set up and manage conversion tracking and reporting dashboards for PPC campaigns using tools such as Google Analytics (GA4), Google Tag Manager and Google Looker Studio
• Stay up-to-date on industry trends and best practices in Web3 advertising
• Communicate directly with clients to explain strategy and performance
• Collaborate with internal teams to ensure alignment on campaign goals and objectives

What we're looking for

• 2+ years of experience in PPC advertising, with experience on Web3 platforms
• Proficiency in Google Ads, Facebook Ads, and other PPC tools
• Experience with 'Cloaking' PPC campaigns
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and collaboration skills
• Passion for the Web3 space and a desire to stay ahead of industry trends