Benelux Channel & Field Marketing Manager

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.  
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture. 
Want to join the leader in AI-powered data security?

The Cohesity North Region marketing team is on a mission to drive net-new logo growth by building demand generation, channel partnerships, and CxO relationships in markets where the opportunity is outpacing current investment. It's a highly dynamic, creative, and fun team; one that shares openly and works together, pooling the best ideas and practices from across each of our regions.

At Cohesity, we are offering a unique opportunity for a self-starter with a consistent track record of channel marketing, field marketing, and demand generation to join our team as a Channel & Field Marketing Manager.

As a Channel & Field Marketing Manager, you will play a crucial role in owning field marketing execution across Benelux (Belgium, Netherlands, Luxembourg), with a strong focus on the Netherlands, while also building channel partner relationships across the region.

HOW YOU'LL SPEND YOUR TIME HERE:

• Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) with a strong ABM lens, across Benelux

• Tier target accounts and personalize engagement for strategic and net-new-logo prospects, managing the full lead lifecycle from segmentation through sales handoff and pipeline tracking

• Work closely with sales and leverage data insights to identify in-market accounts, with a particular focus on surfacing net-new logo opportunities in the Netherlands

• Build and manage executive-level engagement programs; briefings, roundtables, and advisory-style touchpoints; with CIO/CISO-level buyers across Benelux

• Build and own channel partner relationships across the region, with a strong focus on growing and maturing the Netherlands partner ecosystem

• Align channel marketing plans with sales priorities and net-new logo targets

• Execute co-branded marketing programs, partner campaigns, and enablement/training initiatives

• Be on-site with Benelux partners as needed to support alignment, execution, and enablement, even though the role itself is remote

• Plan and manage field events, including partner events, executive roundtables, and industry trade shows, with a strong focus on Netherlands market presence and visibility

• Support regional campaigns to drive awareness and demand generation

• Work closely with the global team on webinars, email, and campaign content, adapting and localizing global assets for effective use in the region; knowing what to localize, what to reframe, and what won't land as-is

• Collaborate with partners and internal teams on event logistics, promotion, and follow-up

• Track and analyze campaign performance across channels, with visibility into ABM account progression and net-new logo conversion, measured as success in this role

• Work closely with sales, SDR, marketing operations, presales, and partner teams to ensure alignment and cohesive execution

• Travel regularly across Benelux to support partners and events on the ground

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• Proven experience in both channel marketing and field marketing; this role requires strength in both, not just one

• Ideally, a background in ABM or vertical marketing

• Strong business acumen, with a genuine understanding of the Benelux region business landscape

• Experience building executive-level engagement programs with CIO/CISO-level buyers

• A track record of building and maturing channel partner ecosystems, including co-branded programs and partner enablement

• Experience planning and managing field events, trade shows, and executive roundtables

• Experience managing the full lead lifecycle from segmentation through sales handoff

• Experience adapting or localizing centrally-produced marketing content for regional use

• Strong analytical skills, with experience tracking campaign performance and ABM/net-new-logo conversion metrics

• Genuine curiosity about AI and how it can be applied to marketing

• Clear communication skills, able to convey plans, results, and insights to stakeholders

• Strong stakeholder management skills, including senior stakeholders and sales leaders

• A true self-starter who takes ownership of the business plan for their region

• Highly channel-sensitive; genuinely understands how to build with, not just around, partners

• Comfortable working cross-functionally across sales, marketing operations, presales, and partner teams

• A collaborative team player who enjoys sharing ideas and best practices across regions

• Willingness and flexibility to be on-site with Benelux partners when needed, despite the role being remote

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