🥥SEO & Email/SMS Marketing Specialist - Job Code: 1793650206236518

At Coconut 🥥, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for top talent to fill the role below:

Role: SEO & Email/SMS Marketing Specialist

Monthly Rate: $900-1250

Availability: Part-time 20 - hours/week

Time Zone: Pacific Time

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To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

1️⃣ English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.

2️⃣ Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️

3️⃣ 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Requirements

Experience Needed/Responsibilities:

- Proven experience in SEO, email marketing and SMS marketing, with the ability to step in and contribute immediately with no learning curve

- Maintains and grows the company’s SEO and AIO presence for a California-based cannabis contract manufacturer

- Builds a couple of new SEO pages per week by following an existing service-by-location page structure, matching layout and word count across seven core services and California locations

- Brings new SEO ideas to the table, such as backlink strategies and keyword targeting beyond the core terms

- Builds and sends email campaigns weekly, tracking the engagement rates and testing and improving different campaigns

- Writes campaigns focused on brand awareness and driving prospects to book a call with the production team

- Launches roughly one SMS campaign per week, including testing new ideas like referral-focused campaigns

- A/B tests subject lines, content and send times on an ongoing basis

- Tracks and reports on open rates, click rates and campaign performance, and recommends improvements based on the data

- Works independently with minimal oversight and proactively suggests new ideas

Good to have:

- Strong email design skills and experience building visually polished campaigns

- Experience creating images and graphics in Canva

- Experience writing and running campaigns end to end, from copy to content to launch

- Leadership mindset and comfort owning the marketing function as a strategic co-thinker

- Background in the cannabis industry, co-packing or contract manufacturing

- Experience with link building and proper SEO sourcing

- Experience in B2B marketing where the goal is booking calls rather than direct product sales

Non-negotiable Requirements:

- Highly responsive and over-communicative

- Autonomous, creative problem solver who thinks strategically rather than just following instructions

- Data-driven, with a habit of proactive A/B testing and regular reporting on results

Industry/Tools Experience:

- Klaviyo

- SMS platforms such as TextUs or SimpleTexting

- Canva

- Google Docs

- SEO and website page building

- Cannabis, co-packing or contract manufacturing is a plus

Benefits

We’re all about uplifting lives in Coconut and we make sure we provide benefits that support work-life balance, well-being, and growth. Here’s what you can look forward to as part of the Coconut Community! ✨

✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?

✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.

✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.

✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!

✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.