China Marketing & Communications Director

Are you an experienced, results-driven leader who can turn business priorities into consistent, impactful marketing and communications initiatives – in sync with the fast, pragmatic requirements and unique market dynamics of the China markets? Do you thrive at the intersection of AI-first digital marketing, reputation management, and stakeholder engagement? Can you help us significantly grow our online voice in China? Then take your next step with us. NXP Semiconductors is looking for you to lead our team of talents in China and jointly accelerate our marketing and communications in the region. We are looking for a strong voice and true influencer for both NXP-internal and external audiences. To make this happen you would engage with experts from various NXP groups and locations in China – from general management to sales, strategy, R&D, innovation labs or manufacturing. You will be based in Shanghai and report to the global Vice President of Marketing & Communications in Europe, while strategizing and closely collaborating with the Executive Vice President Greater China business line and the China sales leaders. Responsibilities Lead the China marketing and communications team and overall planning, translating China business priorities and global marketing and communications strategies into measurable, impactful outcomes Grow NXP’s brand reputation in physical AI across our growth markets Automotive, Industrial and Consumer in China by co-creating a differentiated business narrative Act as a key strategic and communications partner to the EVP Greater China business line and sales leadership—bridging global marketing and communications strategy with the speed and pragmatism of the China market. Be hands-on in creating positioning, thought leadership, executive communications and stakeholder engagement in the China region. Accelerate the digital customer journeys through AI-enabled strategies and content, integrated campaigns, and cooperative initiatives with distributors and partners, contributing to the business pipeline and sales growth in China. Build and maintain a strong network with media, industry analysts, technology influencers, and other key opinion leaders to strengthen NXP’s thought leadership in China. Expand NXP’s influence and drive meaningful engagement with key ecosystems across developer communities, universities, technology partners, —especially with young developers and the next generation of technology stakeholders Inspire and influence both internal and external audiences across a wide range of settings—customer engagements, industry forums, partner and NGO events, government engagements, trade activities, and employee communications Develop impactful, AI-discoverable content for new products and technologies, executive engagement, and customer stories Coordinate local industry events, tech days, and customer training Set clear goals, and measure and report results in a way that is meaningful to each stakeholder group Qualifications Senior manager or director with extensive experience in AI-enhanced marketing and communications, digital marketing, public relations, branding, executive communications, or a closely related discipline. Proven ability to translate business priorities and market opportunities into integrated digital marketing and communications strategies or thought leadership programs in China, with measurable business outcomes. Excellent storytelling skills combined with experience in reputation management, executive positioning, crisis communications within complex global organizations. A strong networker—internally across business leaders, product marketing, sales, and regional communications teams in a matrixed environment, and externally with journalists, analysts, technology influencers, developer communities, distributors, and agencies in China—with the credibility to act as a trusted spokesperson for both internal and external audiences. Demonstrated experience using market insights, media performance, audience engagement metrics, and stakeholder feedback to shape communications priorities, optimize programs, and strengthen business impact. Strong strategic thinking with the ability to drive decisions across functions, regions, and senior leadership levels. Strong understanding of the China media, technology, and business landscape, with experience navigating regional market dynamics and stakeholder environments. Excellent communication skills in English, with the ability to adapt messaging for diverse internal and external audiences. A self-starter with strong curiosity, learning agility, and entrepreneurial drive—highly organized, comfortable leading through ambiguity, and able to adapt continuously and manage multiple priorities in a fast-paced environment. Experience Master’s degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field. 10+ years of experience in corporate communications, branding, digital marketing, or related leadership roles. Experience in the B2B tech industry. More information about NXP in Greater China... #LI-67af NXP Semiconductors N. V. (NASDAQ: NXPI) enables a smarter, safer, and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. For more information, visit www.nxp.com Bright Minds. Bright Futures. We believe that a key component to growing our business is to develop our people. To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills. Commitment At NXP. We recognize NXP is a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future. We remain steadfast in our commitment to sustainability and making measurable year-on-year progress. Also, we aim to create an inclusive work environment and we will not tolerate racism, discrimination or harassment of any kind. We have programs in place focused on diversity, inclusion and equality. Thank you for considering a career at NXP. To help you prepare for the different steps in our hiring process, see the following useful advice and tips. Are you already an NXP employee? Do not apply here. Instead, you must apply via our internal career page. Thank you for your interest in supporting our recruitment efforts. Please note that NXP operates under a strict Preferred Supplier List (PSL) for all recruitment activities. Any candidate profiles or resume submitted without a prior written agreement or explicit request from our Talent Acquisition team will be considered unsolicited. Such submissions will be deemed free of any obligations, and no fees will be paid by NXP or any of its affiliates, subsidiaries, or divisions - regardless of whether the candidate is hired, either coincidentally or otherwise. Thank you for your understanding.