Head of Product Marketing

About Cloudbees

Cloudbees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

Writing code is no longer the bottleneck. Governing what reaches production and validating its impact is. As enterprises adopt agentic coding, software is created faster than most teams can review, secure, and validate. Without consistent governance, organizations risk shipping code they cannot explain, audit, or trust.

Cloudbees addresses this challenge without asking teams to replace the tools they already use. Across every toolchain a customer runs, Cloudbees makes each change, human or AI, visible, auditable, and accountable before it reaches production. Cloudbees Unify is the product behind this: a governance layer, with context and control-plane capabilities, that enforces consistent policy and evidence across every tool, team, and workflow.

Founded in 2010, Cloudbees is backed by Goldman Sachs, Morgan Stanley, Bridgepoint Capital, HSBC, Golub Capital, Delta-v Capital, Matrix Partners, and Lightspeed Venture Partners.

Visit us at www.cloudbees.com.

About the role

AI made writing code cheap. Everything after the code, testing, release, governance and proof, is now the bottleneck. That is our market, and we need a product marketer who can tell that story better than anyone in the category.

This is a player-coach role. You will write the positioning, build the deck and stand in front of the sales team yourself, while leading and growing a small, senior product marketing team. You will own product marketing across two motions: an enterprise sales-led business sold to platform engineering, DevOps and security leaders at the world's largest companies, and a product-led motion with a free tier, self-serve sign-up and a high-velocity sales-assist team.

The best product marketers we know spend their week with customers and sellers, not with survey data. If you naturally gravitate toward discovery calls, deal reviews and win/loss conversations, you'll like this job. If you gravitate toward market research, surveys and analysis from a distance, this probably isn't the right fit.

If you want to manage managers and review other people's slides, this is not the role. If you want to do the work, raise the bar and see it show up in the pipeline, read on.

What you'll do

Positioning and narrative

• Own product positioning and messaging for the portfolio under one company story with Cloudbees Unify as the control plane.
• Turn complex technical capability into simple, provable value for engineering executives, platform teams and developers.
• Test messaging with buyers before it ships, and change it when the market tells you to.

Sales plays and enablement

• Own the sales plays the field runs every day: the pitch deck, one-pager, talk track, discovery questions and objection handling for each play.
• Enable sellers, BDRs and partners directly. Run the sessions, build the first-meeting deck and make sure every rep can tell the story without the slides.
• Measure enablement by what moves: meetings held, opportunities created and deals advanced, not attendance.

Launches

• Run a disciplined, tiered launch process with Product and Engineering, from a quiet feature-flagged release to a flagship moment.
• Own readiness: sellers, support, web and customers know what is shipping, why it matters and how to sell it before it ships.

Product-led growth

• Own the PLG story: free-tier positioning, sign-up and activation messaging, in-product and lifecycle content, and the handoff to sales assist.
• Partner with Growth, Product and Marketing Ops on the funnel from sign-up to activation to paid, and on pricing and packaging decisions.

Market and customer insight

• Run competitive intelligence against GitHub Actions, GitLab, Harness, LaunchDarkly and the next wave of AI-native tools. Keep battlecards current and in use.
• Turn customer advisory boards, win/loss, buyer research and field feedback into roadmap input for Product and message changes for Marketing.
• Be the voice of the market in product planning.

Team leadership

• Lead, coach and hire a small team of senior product marketers. Set a high bar for craft and clarity.
• Partner closely with Demand Generation, Brand, Customer Marketing, Sales and Product Management. Integrated campaigns start with your positioning.
• Set clear goals for product marketing, report against them and decide what the team stops doing.