Senior User Acquisition Manager

About the Role

Own and scale Meta paid acquisition for a B2B SaaS company, combining performance analysis, creative strategy, and measurement. You will partner with creative and data teams to build a fast-learning acquisition engine and support growth among small and midsize businesses.

What You'll Do

• Manage Meta campaign strategy and budget allocation while working toward ROAS and LTV:CAC targets.

• Analyze campaign results to identify creative patterns and provide structured, data-backed direction to the creative team.

• Run high-velocity tests across audiences, creative concepts, campaign structures, and customer personas.

• Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions.

• Build tools and automated workflows, using AI where it can improve the speed and autonomy of user acquisition.

• Turn test results into actionable insights that support growth among SMB and business audiences.

What We're Looking For

• At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.

• Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.

• Experience building tools or automating workflows with code or AI-enabled platforms.

• A record of close collaboration with creative teams, developing data-backed hypotheses and structured feedback loops.

• Experience running rapid, systematic tests and communicating findings clearly to cross-functional partners.

• Experience marketing to SMBs or working in SaaS or product-led growth environments is valuable.

Compensation & Benefits

Base salary: $60,000 to $70,000 USD annually.

Location

Remote role, with a primary location in Paris, France.