Performance Marketing Lead (Google Ads)

About the Role

Own Google Ads as a paid acquisition channel for an AI-focused B2B software product. You will build and scale the program end to end, working within the paid acquisition team and partnering with landing page and signup owners to grow paying customers efficiently.

What You'll Do

• Manage Google Ads across Search, Performance Max, and YouTube, including campaign structure, keyword strategy, audiences, budgets, and creative assets.

• Run weekly conversion experiments with landing page and signup stakeholders, documenting hypotheses, results, and learnings.

• Own measurement and attribution, including GA4, enhanced conversions, offline conversion imports, conversion modeling, and server-side event optimization.

• Improve the full conversion path from ad engagement through signup to paying customer.

• Build reusable keyword, audience, and asset libraries and develop a documented playbook for scaling across markets.

• Report regularly on spend, customer acquisition cost, and pipeline contribution.

• Help strengthen performance standards across the broader paid acquisition program.

What We're Looking For

• Four to eight years of paid search experience, including at least four years in paid search roles and deep proficiency with Google Ads.

• Hands-on experience managing Google Ads budgets directly in the platform and accountability for business outcomes.

• Proficiency in GA4, pixel implementation, enhanced and offline conversions, and attribution modeling.

• A documented experimentation practice with a track record of testing and measurable results.

• Experience owning or improving the conversion journey from ad to signup to paying customer, including landing page experiments.

• Daily use of AI tools such as Claude or similar products to improve workflow.

• B2B SaaS or AI product experience is relevant; experience scaling paid search from an early-stage company or working with product-led growth is beneficial.

Location

On-site in Warsaw, Poland, or remote within Europe or the US Eastern time zone. Dublin and New York are also listed as location options.