E-commerce & Growth Manager – Vitamins & Supplements (VMS)

E-commerce & Growth Manager – Vitamins & Supplements (VMS)

Location: Jumeirah Lakes Towers (JLT), Dubai, UAE

About the role

We’re looking for a hands-on E-commerce & Growth Manager to lead online growth for a vitamins, minerals and supplements range. You’ll own the Shopify store and manage paid campaigns across Meta and Google, with responsibility for the revenue and returns they generate.

This is a hands-on, individual role to start. You’ll work closely with the Founder & CEO and teams across Marketing, IT, Fulfillment, Customer Service and Compliance. As the UAE model develops, you’ll help shape expansion into the wider GCC.

Key responsibilities

• Own online revenue and work with the Founder & CEO to set budgets and targets for revenue, return on ad spend (ROAS) and customer acquisition cost (CAC).
• Plan, launch and optimize Meta Ads and Google Ads campaigns directly.
• Set ad creative direction, brief the Marketing team and use AI tools to produce and test creative assets.
• Manage the Shopify store, including products, pricing, offers, bundles, subscriptions, apps and checkout.
• Improve conversion across the customer journey, identify drop-off points and brief IT on prioritized fixes.
• Build repeat purchases and subscription growth through email and SMS automation.
• Deliver weekly reporting on spend, revenue, ROAS, CAC and repeat purchase rates, with clear insights and next steps.
• Forecast product demand with the Fulfillment team and raise issues that could affect revenue.

What you’ll bring

• At least 5 years of hands-on experience running Meta Ads and Google Ads campaigns, with accountability for budgets and results.
• Practical Shopify experience and a strong understanding of the online customer journey, from first click to repeat order.
• Daily use of AI tools for creative, copy, analysis or reporting, and the ability to explain how you use them.
• Strong analytical skills and the ability to investigate performance changes independently.
• Ownership, curiosity and a test-driven approach, with clear communication across teams.

Experience with Shopify subscription apps or GCC e-commerce and direct-to-consumer brands is an advantage. Vitamins and supplements category experience is not required.

First 90 days

You’ll focus on learning the products and customers, auditing tracking across Meta, Google Analytics 4 and Shopify, launching campaigns, establishing a steady creative testing rhythm, and getting weekly reporting and priority retention flows in place. Early success will be assessed through measurement quality, execution, learning and commercial signals