Web and Digital Experience Product Manager

Title: Web and Digital Experience Product Manager

Location: Canada

We are looking for a Web and Digital Experience Product Manager – Hybrid!

 

Do you enjoy creating exceptional digital experiences? Do you want to work for an organization that believes in people's potential?

 

At CFIB, your work supports small businesses in your community and across the country. You’ll have a hand in shaping the economy and future of the country. You will be independent through flexibility and accountability, so you can live and work at your best. You will join an organization that is collaborative and supportive, where more than 90% of employees agree it’s a great place to work. You will work closely with colleagues both locally and across the country – building upon synergies and learning from one another. You make a difference when you work at CFIB.

 

We have an exciting opportunity for a Web and Digital Experience Product Manager. This position is based on a hybrid work model and can be located at any CFIB regional office across Canada.

 

What will you do?

 

Reporting to the Vice President, Digital and Delivery, the Web and Digital Experience Product Manager will lead cfib.ca as a product, overseeing its evolution, performance, accessibility, discoverability and user experience. You will work closely with internal stakeholders, technology partners and content owners to ensure CFIB's digital presence effectively serves members, prospective members and the public.

 

Responsibilities:

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Own the vision, roadmap and backlog for cfib.ca, balancing the needs of members, prospective members and the organization.

Manage the content management system and establish standards for page creation, templates and components.

Define requirements and collaborate with Technology and external partners to deliver scalable website improvements.

Use analytics, testing and user behaviour data to identify and prioritize opportunities for improvement.

Provide regular reporting and recommendations related to website performance, search visibility and accessibility.

Assess the current website structure, content and platform and develop recommendations for future improvements.

Lead the development of information architecture, navigation, content models and platform requirements.

Support the evaluation and management of external vendors and partners involved in website initiatives.

Plan and oversee phased website enhancements, including content migration and search-preserving redirects.

Develop and execute SEO strategies to improve visibility and discoverability of CFIB content.

Improve how CFIB content is surfaced through AI-powered search and answer engines.

Monitor search performance and translate insights into actionable recommendations.

Leverage AI tools to support content creation, optimization and quality assurance activities.

Ensure compliance with accessibility standards, including AODA and WCAG requirements.

Ensure equivalent English and French website experiences.

Establish and maintain quality standards related to content structure, metadata, links, performance and branding.

Train and support colleagues responsible for publishing and maintaining website content.

Collaborate with Digital, Technology and business stakeholders to ensure a seamless and effective online experience.

Build strong relationships across the organization to foster alignment, consistency and shared ownership of website initiatives.

 

What makes a successful Web and Digital Experience Product Manager?

 

Four or more years of experience in website product management, web management or digital experience roles.

Experience managing large or complex websites.

Hands-on experience with enterprise content management systems.

Strong understanding of SEO, including technical SEO and website structure.

Knowledge of web accessibility standards and best practices.

Experience leading website improvements involving internal and external stakeholders.

Strong analytical and problem-solving skills.

Experience developing website publishing standards and guides, and training colleagues to use web publishing tools.

Excellent written and verbal communication skills.

Ability to simplify technical concepts for non-technical audiences.

Experience using generative AI tools such as Microsoft Copilot or Claude.

Strong stakeholder management, collaboration and influencing skills.

Experience with information architecture, content modelling or website migrations is an asset.

Familiarity with AI-powered search and answer engines is an asset.

Experience with Google Analytics, Google Search Console and HubSpot is an asset.

Working knowledge of HTML and CSS is an asset.

Understanding of the small business community is an asset.

Bilingualism in English and French is an asset.

 

What do we offer?

 

Salary range: $70,000 - $80,000 per year

Career advancement

Flexibility

Supportive leadership

Training and development

Benefits/Health and Wellness

 

CFIB has a diverse workforce. We believe in and are committed to a workplace culture of respect, inclusion, and diversity. CFIB is committed to providing accommodation for people with disabilities through the interview process and while employed. If you require accommodation, please let us know and we will work with you to meet your needs.

 

CFIB may use artificial intelligence (AI) tools to support the screening and evaluation of applications. All applications are reviewed by a member of our Talent Acquisition team, and all hiring decisions are made by people.

 

As Canada’s largest association of small and medium-sized businesses, CFIB is in business to provide independent business with the resources they need, to give them more value, and to have their voice heard at all levels of governments.

 

Connect with us and find out why more than 90% of employees agree that CFIB is a great place to work!

 

Be a part of the solution and apply today!