Partner Specialist - Apple

Job Summary

The Apple Partner Specialist is responsible for driving Apple sales growth across CDW Canada by supporting Account Managers, building partner and customer relationships, and serving as a subject matter expert on Apple's commercial, education, and enterprise solutions. This role combines presales support, partner engagement, sales enablement, marketing collaboration, and business development activities to increase Apple market share and deliver exceptional customer outcomes.

The successful candidate will work closely with Apple, CDW sales teams, services teams, and partner management leadership to identify opportunities, accelerate pipeline, and help customers realize the value of Apple devices, lifecycle solutions, deployment services, and ecosystem integrations.

What You'll Do 

Sales & Business Development 

• Drive Apple revenue growth through proactive engagement with CDW Account Managers and customers.

• Identify, qualify, and support opportunities involving Apple hardware, software, accessories, and services.

• Provide presales consultation and solution guidance for Apple opportunities.

• Review quotes, configurations, and orders to ensure accuracy and maximize customer outcomes.

• Identify cross-sell and attach opportunities across AppleCare, deployment, lifecycle, financing, and professional services.

• Collaborate with sales teams to build and execute account and territory growth plans.

Apple Subject Matter Expertise 

• Serve as the primary Apple product and solution expert for assigned sales teams.

• Maintain deep knowledge of Apple's commercial and education portfolios, device management solutions, security capabilities, and ecosystem integrations.

• Support customer presentations, executive briefings, workshops, and discovery sessions.

• Stay current on Apple product launches, programs, channel initiatives, and competitive positioning.

• Translate Apple technology capabilities into business and customer outcomes.

Enablement & Training 

• Educate and coach Account Managers on Apple products, programs, resources, and sales motions.

• Deliver training sessions, sales enablement activities, and field communications.

• Develop tools, content, and best practices that improve sales productivity and self-sufficiency.

• Promote adoption of Apple-focused sales strategies and solution plays.

Partner Relationship Management 

• Build and maintain strong relationships with Apple channel and partner teams.

• Collaborate on joint business planning, campaigns, events, and growth initiatives.

• Support Apple-funded programs, incentives, promotions, and partner investments.

• Represent CDW at partner events, conferences, webinars, and customer engagements.

Marketing & Demand Generation 

• Partner with marketing teams to execute campaigns that generate Apple demand and pipeline.

• Support customer-facing events, workshops, executive briefings, and partner-led activities.

• Assist with internal marketing initiatives designed to increase Apple awareness and sales performance.

• Promote customer success stories and referenceable outcomes.

Operational Excellence 

• Maintain accurate opportunity tracking, activity reporting, and pipeline visibility.

• Monitor sales performance and identify trends, risks, and growth opportunities.

• Obtain and maintain relevant Apple certifications and training requirements.

• Participate in ongoing professional development and industry learning.

What You'll Need to Succeed 

Required Qualifications 

• Postsecondary degree in Business, Marketing, Technology, or a related field, or equivalent experience.

• 2+ years of experience in technology sales, business development, channel sales, partner management, or presales.

• Strong understanding of IT infrastructure, endpoint devices, workplace technology, or mobility solutions.

• Excellent presentation, communication, and relationship-building skills.

• Ability to influence and collaborate across multiple teams and stakeholders.

• Strong organizational, analytical, and problem-solving abilities.

• Proficiency with Microsoft 365 and CRM tools.

Preferred Qualifications 

• Experience selling or supporting Apple solutions.

• Experience working within the IT channel, distribution, reseller, or vendor ecosystem.

• Knowledge of Apple Business Manager, Mobile Device Management (MDM), AppleCare, deployment, and lifecycle solutions.

• Experience delivering customer presentations and executive discussions.

• Apple certifications or related technology certifications.

• Experience supporting education, commercial, healthcare, public sector, or enterprise customers.

Key Competencies 

• Customer Focus and Relationship Building

• Business Acumen and Strategic Thinking

• Sales Enablement and Presentation Skills

• Collaboration, Teamwork, and Executive Communication

• Continuous Learning and Adaptability

CDW is committed to being an AI-fluent organization

We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.

As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.